{"id":1866,"date":"2026-07-31T12:00:00","date_gmt":"2026-07-31T10:00:00","guid":{"rendered":"https:\/\/www.oohadvisor.com\/noticias\/?p=1866"},"modified":"2026-07-31T12:00:02","modified_gmt":"2026-07-31T10:00:02","slug":"__trashed-2","status":"publish","type":"post","link":"https:\/\/www.oohadvisor.com\/noticias\/en\/__trashed-2\/","title":{"rendered":"UGG pisa fuerte en la Costa del Sol: un a\u00f1o m\u00e1s apostando por la publicidad en autobuses de Marbella"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Las grandes marcas no eligen un soporte por casualidad. Cuando una campa\u00f1a funciona, se convierte en parte de su estrategia de comunicaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es el caso de <strong>UGG<\/strong>, una de las firmas internacionales m\u00e1s reconocidas del sector fashion, que <strong>ha vuelto a confiar en <\/strong><strong><a target=\"_blank\" href=\"http:\/\/oohadvisor.com\" rel=\"noreferrer noopener\">oohadvisor.com<\/a><\/strong><strong> para desarrollar su campa\u00f1a de publicidad integral en autobuses urbanos de Marbella<\/strong>, consolidando una presencia continuada en una de las ciudades con mayor concentraci\u00f3n de turismo premium del Mediterr\u00e1neo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El reto: mantener la notoriedad en un mercado altamente competitivo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marbella re\u00fane durante todo el a\u00f1o a un p\u00fablico nacional e internacional con un elevado poder adquisitivo. En un entorno donde las marcas de moda compiten constantemente por captar la atenci\u00f3n, la clave no es \u00fanicamente aparecer, sino permanecer presente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para UGG, el objetivo era reforzar el recuerdo de marca durante la temporada, acompa\u00f1ando al consumidor en sus desplazamientos diarios y manteniendo una presencia constante en los principales puntos de la ciudad.<br>La estrategia: convertir cada autob\u00fas en un soporte de gran formato<br>Desde <a target=\"_blank\" href=\"http:\/\/oohadvisor.com\" rel=\"noreferrer noopener\">oohadvisor.com<\/a> planteamos una estrategia basada en uno de los formatos con mayor cobertura urbana: <strong>los autobuses integrales<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A diferencia de un soporte fijo, un autob\u00fas multiplica diariamente los puntos de contacto con la audiencia, recorriendo algunos de los enclaves con mayor tr\u00e1fico de Marbella:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Puerto Ban\u00fas<\/li>\n\n\n\n<li>Milla de Oro<\/li>\n\n\n\n<li>Centro de Marbella<\/li>\n\n\n\n<li>Paseo Mar\u00edtimo<\/li>\n\n\n\n<li>Principales ejes comerciales y tur\u00edsticos<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1920\" height=\"1280\" data-id=\"1869\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/07\/2025_Photo_Gregory_Korvin_GKCS-48-Bus-Ugg.jpg\" alt=\"\" class=\"wp-image-1869\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/07\/2025_Photo_Gregory_Korvin_GKCS-48-Bus-Ugg.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/07\/2025_Photo_Gregory_Korvin_GKCS-48-Bus-Ugg-1200x800.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/07\/2025_Photo_Gregory_Korvin_GKCS-48-Bus-Ugg-768x512.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/07\/2025_Photo_Gregory_Korvin_GKCS-48-Bus-Ugg-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1920\" height=\"1281\" data-id=\"1870\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/07\/2026_UGGS-ENERO-2026-16.jpg\" alt=\"\" class=\"wp-image-1870\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/07\/2026_UGGS-ENERO-2026-16.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/07\/2026_UGGS-ENERO-2026-16-1200x801.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/07\/2026_UGGS-ENERO-2026-16-768x512.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/07\/2026_UGGS-ENERO-2026-16-1536x1025.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cada veh\u00edculo se convierte en una valla publicitaria m\u00f3vil capaz de generar miles de impactos diarios mientras acompa\u00f1a el ritmo de la ciudad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La ejecuci\u00f3n<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La creatividad de UGG aprovecha al m\u00e1ximo el formato integral del autob\u00fas, utilizando im\u00e1genes de gran impacto visual que envuelven completamente el veh\u00edculo y convierten cada recorrido en una extensi\u00f3n de la campa\u00f1a.<br>El movimiento del soporte permite que la marca est\u00e9 presente simult\u00e1neamente en m\u00faltiples ubicaciones, alcanzando tanto a peatones como a conductores y pasajeros.<br>Esta combinaci\u00f3n entre creatividad, movilidad y frecuencia hace que el mensaje permanezca visible durante toda la jornada, reforzando el reconocimiento de marca de forma continua.<br>\u00bfPor qu\u00e9 esta estrategia funciona?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Cobertura din\u00e1mica<\/strong><br>Un \u00fanico soporte impacta en diferentes zonas de Marbella cada d\u00eda, ampliando considerablemente el alcance de la campa\u00f1a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Alta frecuencia<\/strong><br>La repetici\u00f3n del mensaje durante los recorridos diarios incrementa el recuerdo publicitario y mejora la notoriedad de marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Contexto premium<\/strong><br>Los autobuses circulan por algunos de los espacios con mayor actividad comercial y tur\u00edstica de la Costa del Sol, aline\u00e1ndose con el posicionamiento internacional de UGG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Continuidad<\/strong><br>El hecho de que <strong>UGG renueve su campa\u00f1a por segundo a\u00f1o consecutivo<\/strong> demuestra el valor que aporta este formato dentro de su estrategia de branding y visibilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El resultado<\/strong><br>La renovaci\u00f3n de la campa\u00f1a confirma que la publicidad en autobuses contin\u00faa siendo una herramienta eficaz para marcas que buscan una presencia constante y una elevada cobertura urbana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un destino como Marbella, donde la movilidad forma parte del d\u00eda a d\u00eda de residentes y visitantes, transformar los autobuses en soportes publicitarios de gran formato permite mantener la marca visible durante toda la temporada y reforzar su posicionamiento frente a una audiencia de alto valor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las grandes marcas no eligen un soporte por casualidad. Cuando una campa\u00f1a funciona, se convierte en parte de su estrategia de comunicaci\u00f3n. Es el caso de UGG, una de las firmas internacionales m\u00e1s reconocidas del&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1873,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,9],"tags":[],"class_list":["post-1866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-success-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UGG pisa fuerte en la Costa del Sol: un a\u00f1o m\u00e1s apostando por la publicidad en autobuses de Marbella - OOH Advisor - Casos de \u00e9xito y noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oohadvisor.com\/noticias\/en\/__trashed-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UGG pisa fuerte en la Costa del Sol: un a\u00f1o m\u00e1s apostando por la publicidad en autobuses de Marbella - OOH Advisor - Casos de \u00e9xito y noticias\" \/>\n<meta property=\"og:description\" content=\"Las grandes marcas no eligen un soporte por casualidad. Cuando una campa\u00f1a funciona, se convierte en parte de su estrategia de comunicaci\u00f3n. Es el caso de UGG, una de las firmas internacionales m\u00e1s reconocidas del...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.oohadvisor.com\/noticias\/en\/__trashed-2\/\" \/>\n<meta property=\"og:site_name\" content=\"OOH Advisor - Casos de \u00e9xito y noticias\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/oohadvisor\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-31T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-31T10:00:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/07\/2026_5896-UGGS-Marzo18.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lourdes Villamil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lourdes Villamil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/en\\\/__trashed-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/en\\\/__trashed-2\\\/\"},\"author\":{\"name\":\"Lourdes Villamil\",\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/en\\\/#\\\/schema\\\/person\\\/6f41a745cef07447200d50dd1ac11c61\"},\"headline\":\"UGG pisa fuerte en la Costa del Sol: un a\u00f1o m\u00e1s apostando por la publicidad en autobuses de Marbella\",\"datePublished\":\"2026-07-31T10:00:00+00:00\",\"dateModified\":\"2026-07-31T10:00:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/en\\\/__trashed-2\\\/\"},\"wordCount\":575,\"publisher\":{\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/en\\\/__trashed-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/2026_5896-UGGS-Marzo18.jpg\",\"articleSection\":[\"News\",\"Success stories\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/en\\\/__trashed-2\\\/\",\"url\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/en\\\/__trashed-2\\\/\",\"name\":\"UGG pisa fuerte en la Costa del Sol: un a\u00f1o m\u00e1s apostando por la publicidad en autobuses de Marbella - 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