{"id":2077,"date":"2026-10-30T10:00:00","date_gmt":"2026-10-30T09:00:00","guid":{"rendered":"https:\/\/www.oohadvisor.com\/noticias\/?p=2077"},"modified":"2026-10-29T14:04:03","modified_gmt":"2026-10-29T13:04:03","slug":"brand-consolidation-and-strategic-coverage-on-the-costa-del-sol","status":"publish","type":"post","link":"https:\/\/www.oohadvisor.com\/noticias\/en\/brand-consolidation-and-strategic-coverage-on-the-costa-del-sol\/","title":{"rendered":"Brand Consolidation and Strategic Coverage on the Costa del Sol"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The Client<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dogman &amp; Friends<\/strong> is a benchmark pet store and high-quality specialized canine grooming service located in the La Colonia Shopping Center (San Pedro Alc\u00e1ntara). Their value proposition focuses on offering the best care, top-tier products, and comprehensive care for pets in the area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Challenge<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To stand out in a competitive market and consistently attract pet owners with medium-high purchasing power in the Marbella area and surroundings, Dogman &amp; Friends needed to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generate high local awareness and continuous brand recognition.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Impact residents and visitors<\/strong> during their daily commutes within their direct area of influence.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Drive physical customer traffic<\/strong> to their establishment at the La Colonia Shopping Center.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The OOH Advisor Solution\u00a0<\/strong>\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since <strong>2022<\/strong>, Dogman &amp; Friends has trusted oohadvisor for the development and maintenance of an ongoing Out-of-Home (OOH) advertising campaign.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Format:<\/strong> Lightbox Circuit (24\/7 high-visibility illuminated media).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Volume:<\/strong> 40 advertising faces.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategic Location:<\/strong> Distributed across the highest traffic density and pedestrian footfall points in <strong>San Pedro Alc\u00e1ntara<\/strong>, <strong>Puerto Ban\u00fas<\/strong>, and <strong>Nueva Andaluc\u00eda<\/strong>, guaranteeing a fixed presence where their target audience is concentrated.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creative Strategy:<\/strong> Seasonal and dynamic designs (such as their recent Summer 26 campaign), featuring a direct, approachable message with clear calls to action (services, location, and contact phone number).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"900\" data-id=\"2072\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P2_082A_DOGMAN_mejorada-1.jpg\" alt=\"\" class=\"wp-image-2072\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P2_082A_DOGMAN_mejorada-1.jpg 1600w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P2_082A_DOGMAN_mejorada-1-1200x675.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P2_082A_DOGMAN_mejorada-1-1536x864.jpg 1536w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P2_082A_DOGMAN_mejorada-1-768x432.jpg 768w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"900\" data-id=\"2071\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_032A_DOGMAN_mejorada-1.jpg\" alt=\"\" class=\"wp-image-2071\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_032A_DOGMAN_mejorada-1.jpg 1600w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_032A_DOGMAN_mejorada-1-1200x675.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_032A_DOGMAN_mejorada-1-768x432.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_032A_DOGMAN_mejorada-1-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"900\" data-id=\"2074\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_008A_DOGMAN_mejorada-1.jpg\" alt=\"\" class=\"wp-image-2074\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_008A_DOGMAN_mejorada-1.jpg 1600w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_008A_DOGMAN_mejorada-1-1200x675.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_008A_DOGMAN_mejorada-1-768x432.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_008A_DOGMAN_mejorada-1-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"900\" data-id=\"2070\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_004B_DOGMAN_mejorada-1.jpg\" alt=\"\" class=\"wp-image-2070\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_004B_DOGMAN_mejorada-1.jpg 1600w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_004B_DOGMAN_mejorada-1-768x432.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_004B_DOGMAN_mejorada-1-1200x675.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_004B_DOGMAN_mejorada-1-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results and Impact<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Uninterrupted Presence (2022 &#8211; Present):<\/strong> Over 4 years of commercial continuity that have positioned the brand as the top-of-mind choice for canine services in the area.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Maximum Coverage and Frequency: <\/strong>The 40-face circuit ensures thousands of daily impressions among drivers and pedestrians traveling between San Pedro, Ban\u00fas, and Nueva Andaluc\u00eda.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Direct Drive-to-Store:<\/strong> The geolocated media acts as a continuous visual reminder that drives physical store visits and bookings at the dog grooming salon.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;Maintaining a constant presence with high visual quality in key locations like San Pedro, Ban\u00fas, and Nueva Andaluc\u00eda has been key for Dogman &amp; Friends to be the benchmark pet store for our clients.&#8221;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Consolidation and Strategic Coverage on the Costa del Sol<\/p>\n","protected":false},"author":4,"featured_media":2084,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Consolidation and Strategic Coverage on the Costa del Sol - OOH Advisor - Casos de \u00e9xito y noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oohadvisor.com\/noticias\/en\/brand-consolidation-and-strategic-coverage-on-the-costa-del-sol\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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