{"id":2104,"date":"2026-11-06T10:00:00","date_gmt":"2026-11-06T09:00:00","guid":{"rendered":"https:\/\/www.oohadvisor.com\/noticias\/?p=2104"},"modified":"2026-11-05T12:42:09","modified_gmt":"2026-11-05T11:42:09","slug":"greatest-in-marbella","status":"publish","type":"post","link":"https:\/\/www.oohadvisor.com\/noticias\/en\/greatest-in-marbella\/","title":{"rendered":"GREATEST in Marbella"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The campaign brought the brand\u2019s visual identity to large-format screens, using different creatives with a consistent graphic style: orange tones, prominent product imagery and concise messages suited to outdoor viewing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Different creatives, one campaign<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the advantages of digital out-of-home advertising is the ability to rotate several creatives within the same campaign. This allows brands to communicate different messages, introduce new developments or combine brand-led artwork with more specific announcements, while maintaining a consistent visual presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign photographs show different layouts and messages adapted to the screens, illustrating how a network can accommodate more than a single creative execution.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1920\" height=\"1281\" data-id=\"2098\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/11\/202610_Digital_MON00074_Greatest-Pouch-Global-14.jpg\" alt=\"\" class=\"wp-image-2098\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/11\/202610_Digital_MON00074_Greatest-Pouch-Global-14.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/11\/202610_Digital_MON00074_Greatest-Pouch-Global-14-1200x801.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/11\/202610_Digital_MON00074_Greatest-Pouch-Global-14-768x512.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/11\/202610_Digital_MON00074_Greatest-Pouch-Global-14-1536x1025.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1920\" height=\"1281\" data-id=\"2097\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/11\/202610_Digital_VAL00400_Greatest-Pouch-Global-29.jpg\" alt=\"\" class=\"wp-image-2097\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/11\/202610_Digital_VAL00400_Greatest-Pouch-Global-29.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/11\/202610_Digital_VAL00400_Greatest-Pouch-Global-29-1200x801.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/11\/202610_Digital_VAL00400_Greatest-Pouch-Global-29-768x512.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/11\/202610_Digital_VAL00400_Greatest-Pouch-Global-29-1536x1025.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The flexibility to update your message<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital formats also allow creative changes to be implemented almost immediately, once the files have been received, checked and scheduled.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With no printing or physical replacement required, it is easier to update a message, introduce new artwork or adjust communications while a campaign is running. This flexibility is particularly useful when brands need to respond to developments or deliver different phases of a campaign.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1535\" height=\"1025\" data-id=\"2100\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/11\/val00401.png\" alt=\"\" class=\"wp-image-2100\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/11\/val00401.png 1535w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/11\/val00401-1200x801.png 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/11\/val00401-768x513.png 768w\" sizes=\"(max-width: 1535px) 100vw, 1535px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1920\" height=\"1281\" data-id=\"2099\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/11\/202610_Digital_VAL00401_Greatest-Pouch-Global-9.jpg\" alt=\"\" class=\"wp-image-2099\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/11\/202610_Digital_VAL00401_Greatest-Pouch-Global-9.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/11\/202610_Digital_VAL00401_Greatest-Pouch-Global-9-1200x801.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/11\/202610_Digital_VAL00401_Greatest-Pouch-Global-9-768x512.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/11\/202610_Digital_VAL00401_Greatest-Pouch-Global-9-1536x1025.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A presence across Marbella<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Combining screens in La Alzambra, Nueva Andaluc\u00eda and Puerto Ban\u00fas placed the campaign along different routes and in different settings across the town. The large format and brightness of the screens provided a setting for the artwork within the urban landscape, as documented in the campaign photography.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Location, format and flexibility for your next campaign<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At OOHadvisor, we help you select screens and coordinate the display of your creatives around your brand\u2019s needs. You can combine locations, alternate messages and refresh your artwork to support each stage of your communications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have a campaign in mind? Let\u2019s talk about bringing it to Marbella\u2019s digital screens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udf10&nbsp;oohadvisor.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GREATEST featured across Marbella\u2019s digital screen network with a campaign in La Alzambra, Nueva Andaluc\u00eda and Puerto Ban\u00fas, managed through OOHadvisor.<\/p>\n","protected":false},"author":2,"featured_media":2105,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GREATEST in Marbella - OOH Advisor - Casos de \u00e9xito y noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oohadvisor.com\/noticias\/en\/greatest-in-marbella\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GREATEST in Marbella - 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