{"id":1065,"date":"2025-10-01T10:00:00","date_gmt":"2025-10-01T08:00:00","guid":{"rendered":"https:\/\/www.oohadvisor.com\/noticias\/?p=1065"},"modified":"2025-10-01T14:06:52","modified_gmt":"2025-10-01T12:06:52","slug":"wellness-gets-an-address","status":"publish","type":"post","link":"https:\/\/www.oohadvisor.com\/noticias\/wellness-gets-an-address\/","title":{"rendered":"Wellness gets an address"},"content":{"rendered":"\n<p>Para ello, confiaron en oohadvisor.com como aliado estrat\u00e9gico en publicidad exterior, capaz de conectar su mensaje con el p\u00fablico adecuado en los puntos m\u00e1s ic\u00f3nicos y transitados de la ciudad.<\/p>\n\n\n\n<p>La campa\u00f1a se plante\u00f3 como un recorrido progresivo en tres fases, dise\u00f1ada por oohadvisor.com para acompa\u00f1ar al usuario desde la curiosidad hasta la acci\u00f3n. En una primera etapa, los <strong>Lightboxes digitales y fijos<\/strong> introdujeron el concepto \u201cWellness gets an address\u201d, despertando la atenci\u00f3n en zonas clave de Marbella. Posteriormente, el mensaje se amplific\u00f3 con el <strong>monoposte digital<\/strong> en las inmediaciones de Puerto Ban\u00fas, un formato de gran impacto que elev\u00f3 la percepci\u00f3n del proyecto y lo posicion\u00f3 como <strong>aspiracional e innovador<\/strong>. Finalmente, la presencia en el Paseo Mar\u00edtimo a trav\u00e9s de un Mupi llev\u00f3 el mensaje al d\u00eda a d\u00eda de residentes y turistas, invit\u00e1ndolos a escanear el QR y unirse a la lista de espera.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0369e05fd7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0369e05fd7\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1920\" height=\"1280\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1077\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_Photo_Gregory_Korvin_GKCS-33-1.jpg\" alt=\"\" class=\"wp-image-1077\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_Photo_Gregory_Korvin_GKCS-33-1.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_Photo_Gregory_Korvin_GKCS-33-1-1200x800.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_Photo_Gregory_Korvin_GKCS-33-1-768x512.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_Photo_Gregory_Korvin_GKCS-33-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" 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height=\"1280\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"1075\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_MUP00188-A01-ICONS-50-1.jpg\" alt=\"\" class=\"wp-image-1075\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_MUP00188-A01-ICONS-50-1.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_MUP00188-A01-ICONS-50-1-1200x800.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_MUP00188-A01-ICONS-50-1-768x512.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_MUP00188-A01-ICONS-50-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/10\/2025_Photo_Gregory_Korvin_GKCS-8.jpg\" alt=\"\" class=\"wp-image-1085\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/10\/2025_Photo_Gregory_Korvin_GKCS-8.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/10\/2025_Photo_Gregory_Korvin_GKCS-8-1200x800.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/10\/2025_Photo_Gregory_Korvin_GKCS-8-768x512.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/10\/2025_Photo_Gregory_Korvin_GKCS-8-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>Gracias a esta combinaci\u00f3n de soportes impulsada, la campa\u00f1a asegur\u00f3 una<strong> alta visibilidad en puntos estrat\u00e9gicos, gener\u00f3 tr\u00e1fico directo hacia la landing del proyecto y consolid\u00f3 el posicionamiento de Icons como una propuesta \u00fanica en Marbella<\/strong>. Este caso demuestra c\u00f3mo la publicidad exterior, cuando se planifica con intenci\u00f3n y creatividad, puede generar expectaci\u00f3n, interacci\u00f3n y valor de marca incluso antes de la apertura de un nuevo concepto.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Icons, un nuevo concepto de wellness ubicado en la Milla de Oro de Marbella, se encuentra en fase de pre-lanzamiento con un objetivo claro: generar expectaci\u00f3n y captar leads antes de su apertura oficial. <\/p>\n","protected":false},"author":2,"featured_media":1083,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wellness gets an address - 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