{"id":1143,"date":"2025-12-03T10:44:27","date_gmt":"2025-12-03T09:44:27","guid":{"rendered":"https:\/\/www.oohadvisor.com\/noticias\/?p=1143"},"modified":"2026-05-07T09:23:03","modified_gmt":"2026-05-07T07:23:03","slug":"la-inversion-en-publicidad-exterior-sigue-creciendo-en-2025","status":"publish","type":"post","link":"https:\/\/www.oohadvisor.com\/noticias\/la-inversion-en-publicidad-exterior-sigue-creciendo-en-2025\/","title":{"rendered":"La inversi\u00f3n en publicidad exterior sigue creciendo en 2025"},"content":{"rendered":"\n<p><strong>Crecimiento frente a 2024: +3,8% en octubre<\/strong><\/p>\n\n\n\n<p>Si nos fijamos en la comparativa octubre 2025 vs. octubre 2024, la inversi\u00f3n en publicidad exterior registra un incremento del 3,8%.<\/p>\n\n\n\n<p>Este dato refleja c\u00f3mo las marcas siguen apostando por el medio como parte estable de su mix de comunicaci\u00f3n, no solo para branding, sino tambi\u00e9n para campa\u00f1as t\u00e1cticas y de respuesta directa apoyadas en c\u00f3digos QR, landings espec\u00edficas y estrategias omnicanal.<\/p>\n\n\n\n<p>Este crecimiento viene impulsado por varios factores:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mayor <strong>confianza<\/strong> de los anunciantes en la eficacia del medio exterior.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regreso y <strong>consolidaci\u00f3n<\/strong> de la actividad en zonas urbanas, comerciales y tur\u00edsticas.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Profesionalizaci\u00f3n<\/strong> y digitalizaci\u00f3n del sector, con m\u00e1s m\u00e9tricas, segmentaci\u00f3n y posibilidades de optimizaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p><strong>Un medio en forma: +7,5% y 382 millones de euros<\/strong><\/p>\n\n\n\n<p>Si ampliamos la mirada al acumulado, los datos de Infoadex muestran que Exterior aumenta su inversi\u00f3n un 7,5%, alcanzando los 382 millones de euros.<\/p>\n\n\n\n<p>Este crecimiento sostenido confirma varias tendencias clave:<\/p>\n\n\n\n<p>El exterior recupera su protagonismo en el plan de medios.<\/p>\n\n\n\n<p>Ya no es un complemento, sino un pilar para construir notoriedad en el mundo f\u00edsico y reforzar la presencia de marca m\u00e1s all\u00e1 de lo digital.<\/p>\n\n\n\n<p>La combinaci\u00f3n de soportes tradicionales y digitales (DOOH) impulsa nuevos formatos y creatividades m\u00e1s flexibles.<\/p>\n\n\n\n<p><strong>\u00bfPor qu\u00e9 las marcas siguen aumentando su inversi\u00f3n en Exterior<\/strong><\/p>\n\n\n\n<p>M\u00e1s all\u00e1 de los datos, hay razones estrat\u00e9gicas que explican por qu\u00e9 tantas marcas aumentan sus presupuestos en este medio:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cobertura y frecuencia en el mundo real.<\/strong> Exterior permite estar presente en el d\u00eda a d\u00eda de las personas: en sus trayectos al trabajo, en sus visitas a zonas comerciales, en sus momentos de ocio y vacaciones.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Impacto visual imbatible.<\/strong> Formatos como monopostes, lonas, lightboxes o circuitos de mupis ofrecen un impacto que dif\u00edcilmente se consigue en pantalla: gran formato, alta calidad de impresi\u00f3n y un recuerdo de marca muy elevado.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Complemento ideal de las campa\u00f1as digitales.<\/strong> Las acciones de exterior refuerzan las campa\u00f1as online y viceversa: un usuario impactado en la calle tiene m\u00e1s probabilidades de buscar la marca despu\u00e9s en Google o interactuar con un anuncio en redes sociales.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Construcci\u00f3n de marca a largo plazo<\/strong>. Estar presente en ubicaciones estrat\u00e9gicas refuerza el posicionamiento, la percepci\u00f3n de solidez y el prestigio de la marca.<\/li>\n<\/ul>\n\n\n\n<p><strong>Oportunidad para 2026: planificar con datos y anticipaci\u00f3n<\/strong><\/p>\n\n\n\n<p>Con un incremento del 3,8% en octubre y un crecimiento del 7,5% en inversi\u00f3n anual, todo indica que 2026 seguir\u00e1 siendo un a\u00f1o de oportunidades para el medio exterior. Para los anunciantes, esto implica dos claves:<\/p>\n\n\n\n<p><strong>Planificar con m\u00e1s antelaci\u00f3n<\/strong>, especialmente en soportes premium y ubicaciones muy demandadas (zonas prime, parkings c\u00e9ntricos, \u00e1reas de alto tr\u00e1fico peatonal o tur\u00edstico).<\/p>\n\n\n\n<p><strong>Trabajar con partners especializados<\/strong>, capaces de recomendar los soportes adecuados, negociar las mejores condiciones y conectar la estrategia de exterior con el resto del plan de marketing.<\/p>\n\n\n\n<p>Cons\u00faltanos tu plan de exterior 2026, oohadvisor.com <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La recuperaci\u00f3n y consolidaci\u00f3n de la inversi\u00f3n publicitaria en Espa\u00f1a tiene un claro protagonista: la publicidad exterior. Seg\u00fan los \u00faltimos datos de Infoadex, el medio Exterior contin\u00faa su tendencia al alza tanto en evoluci\u00f3n anual como en la comparativa puntual de octubre, confirmando el buen momento que viven los soportes fuera del hogar.<\/p>\n","protected":false},"author":2,"featured_media":1155,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La inversi\u00f3n en publicidad exterior sigue creciendo en 2025 - OOH Advisor - Casos de \u00e9xito y noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oohadvisor.com\/noticias\/la-inversion-en-publicidad-exterior-sigue-creciendo-en-2025\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La inversi\u00f3n en publicidad exterior sigue creciendo en 2025 - OOH Advisor - Casos de \u00e9xito y noticias\" \/>\n<meta property=\"og:description\" content=\"La recuperaci\u00f3n y consolidaci\u00f3n de la inversi\u00f3n publicitaria en Espa\u00f1a tiene un claro protagonista: la publicidad exterior. 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