{"id":1215,"date":"2026-02-20T10:00:00","date_gmt":"2026-02-20T09:00:00","guid":{"rendered":"https:\/\/www.oohadvisor.com\/noticias\/?p=1215"},"modified":"2026-01-28T12:53:23","modified_gmt":"2026-01-28T11:53:23","slug":"como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas","status":"publish","type":"post","link":"https:\/\/www.oohadvisor.com\/noticias\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\/","title":{"rendered":"C\u00f3mo elegir formato OOH seg\u00fan tu objetivo (marca vs. tr\u00e1fico vs. aperturas)"},"content":{"rendered":"\n<p>En OOH (Out Of Home), el formato correcto depende del objetivo principal y del momento del usuario (va conduciendo, caminando, esperando, entrando a un parking, etc.). A partir de ah\u00ed, se define el mix m\u00e1s l\u00f3gico.<\/p>\n\n\n\n<p>A continuaci\u00f3n, una gu\u00eda pr\u00e1ctica para decidir entre formatos cuando el objetivo es marca, tr\u00e1fico o aperturas.<\/p>\n\n\n\n<p><strong>1) Si tu objetivo es construir marca (awareness y recuerdo)<\/strong><\/p>\n\n\n\n<p>Aqu\u00ed lo importante es presencia sostenida y repetici\u00f3n en el territorio: que tu marca se vea \u201ca menudo\u201d y en lugares donde tenga sentido.<\/p>\n\n\n\n<p><strong>Formatos recomendados<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vallas y monopostes (alta presencia): ideales para posicionamiento y notoriedad en ejes de tr\u00e1fico.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Autobuses urbanos: convierten la marca en un soporte m\u00f3vil que recorre zonas amplias.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Circuitos de mupis (tradicional o digital): repetici\u00f3n constante en entornos urbanos, buen equilibrio presencia\/frecuencia.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pantallas DOOH premium (aeropuertos, grandes centros): refuerzo de percepci\u00f3n y \u201cestatus\u201d de marca.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1920\" height=\"1280\" data-id=\"1221\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/Monoposte-Arena-digital-Solvilla.jpg\" alt=\"\" class=\"wp-image-1221\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/Monoposte-Arena-digital-Solvilla.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/Monoposte-Arena-digital-Solvilla-1200x800.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/Monoposte-Arena-digital-Solvilla-768x512.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/Monoposte-Arena-digital-Solvilla-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1920\" height=\"1280\" data-id=\"1222\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/P2-092B-SOLVILLA.jpg\" alt=\"\" class=\"wp-image-1222\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/P2-092B-SOLVILLA.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/P2-092B-SOLVILLA-1200x800.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/P2-092B-SOLVILLA-768x512.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/P2-092B-SOLVILLA-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1920\" height=\"1280\" data-id=\"1223\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/MON00003-A02-SOLVILLA-58.jpg\" alt=\"\" class=\"wp-image-1223\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/MON00003-A02-SOLVILLA-58.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/MON00003-A02-SOLVILLA-58-1200x800.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/MON00003-A02-SOLVILLA-58-768x512.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/MON00003-A02-SOLVILLA-58-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Cu\u00e1ndo funcionan mejor<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cuando tienes un producto\/servicio que no se decide en el momento (inmobiliario, educaci\u00f3n, servicios, marca corporativa).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cuando buscas estar \u201cen la mente\u201d antes de que llegue la necesidad.<\/li>\n<\/ul>\n\n\n\n<p>En marca, suele ganar lo que aporta cobertura + repetici\u00f3n. Un solo soporte enorme puede impresionar; un circuito bien planificado puede construir recuerdo.<\/p>\n\n\n\n<p><strong>2) Si tu objetivo es generar tr\u00e1fico<\/strong> (tienda, restaurante, showroom, visitas)<\/p>\n\n\n\n<p>Aqu\u00ed buscamos acci\u00f3n cercana: que te vean y puedan actuar pronto. La ubicaci\u00f3n y el momento pesan m\u00e1s que el tama\u00f1o del soporte.<\/p>\n\n\n\n<p><strong>Formatos recomendados<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mupis cercanos al punto de venta (especialmente en rutas de paso): muy \u00fatiles para dirigir flujo.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Parkings (vinilos, entradas, se\u00f1alizaci\u00f3n publicitaria): impacto en momento de decisi\u00f3n y orientaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Soportes en centros comerciales (interior y accesos): captan audiencias ya predispuestas a comprar\/consumir.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Autobuses (cuando cruzan zonas de alta actividad cerca del destino): apoyo territorial + repetici\u00f3n.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1280\" data-id=\"1140\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/11\/2025_Photo_Gregory_Korvin_GKCS-9.jpg\" alt=\"\" class=\"wp-image-1140\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/11\/2025_Photo_Gregory_Korvin_GKCS-9.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/11\/2025_Photo_Gregory_Korvin_GKCS-9-1200x800.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/11\/2025_Photo_Gregory_Korvin_GKCS-9-768x512.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/11\/2025_Photo_Gregory_Korvin_GKCS-9-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1280\" data-id=\"1138\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/11\/2025_MUNDO-VISION-BUS-INTEGRAL-5858-3.jpg\" alt=\"\" class=\"wp-image-1138\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/11\/2025_MUNDO-VISION-BUS-INTEGRAL-5858-3.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/11\/2025_MUNDO-VISION-BUS-INTEGRAL-5858-3-1200x800.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/11\/2025_MUNDO-VISION-BUS-INTEGRAL-5858-3-768x512.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/11\/2025_MUNDO-VISION-BUS-INTEGRAL-5858-3-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Cu\u00e1ndo funcionan mejor<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cuando el destino est\u00e1 claro y es accesible (apertura reciente, restaurante, tienda, evento recurrente).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cuando puedes \u201cganar\u201d a la competencia en un radio concreto.<\/li>\n<\/ul>\n\n\n\n<p>Para tr\u00e1fico, piensa en proximidad y direcci\u00f3n: \u201cestoy aqu\u00ed \/ a X minutos \/ en esta salida\u201d. Si la ubicaci\u00f3n est\u00e1 lejos o es dif\u00edcil llegar, el OOH debe trabajar m\u00e1s el recuerdo que el impulso.<\/p>\n\n\n\n<p><strong>3) Si tu objetivo es una apertura o lanzamiento<\/strong> (picos de atenci\u00f3n en poco tiempo)<\/p>\n\n\n\n<p>En aperturas el reto es doble: notoriedad r\u00e1pida + claridad (fecha, lugar, qu\u00e9 es). El mix suele combinar presencia grande con soportes cercanos al punto.<\/p>\n\n\n\n<p><strong>Formatos recomendados<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vallas o monopostes en ejes de acceso: \u201cestamos aqu\u00ed\u201d y \u201cesto est\u00e1 pasando\u201d.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mupis en circuito (centro\/zonas clave): frecuencia para que la apertura \u201cse instale\u201d en la ciudad.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>DOOH (si hay disponibilidad): permite recordar fechas y mensajes por franjas horarias.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Parkings y se\u00f1alizaci\u00f3n cercana: refuerzo final en el entorno inmediato.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1333\" height=\"888\" data-id=\"1074\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_MON00074-DIGITAL-ICONS-6-H-1.jpg\" alt=\"\" class=\"wp-image-1074\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_MON00074-DIGITAL-ICONS-6-H-1.jpg 1333w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_MON00074-DIGITAL-ICONS-6-H-1-1200x799.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_MON00074-DIGITAL-ICONS-6-H-1-768x512.jpg 768w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1920\" height=\"1280\" data-id=\"1075\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_MUP00188-A01-ICONS-50-1.jpg\" alt=\"\" class=\"wp-image-1075\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_MUP00188-A01-ICONS-50-1.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_MUP00188-A01-ICONS-50-1-1200x800.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_MUP00188-A01-ICONS-50-1-768x512.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_MUP00188-A01-ICONS-50-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1920\" height=\"1280\" data-id=\"1077\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_Photo_Gregory_Korvin_GKCS-33-1.jpg\" alt=\"\" class=\"wp-image-1077\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_Photo_Gregory_Korvin_GKCS-33-1.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_Photo_Gregory_Korvin_GKCS-33-1-1200x800.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_Photo_Gregory_Korvin_GKCS-33-1-768x512.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/09\/2025_Photo_Gregory_Korvin_GKCS-33-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Cu\u00e1ndo funcionan mejor<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cuando hay una fecha concreta y necesitas concentrar impacto (apertura, evento, rebajas, campa\u00f1a estacional).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cuando compites por atenci\u00f3n en un periodo corto.<\/li>\n<\/ul>\n\n\n\n<p>En lanzamientos, la planificaci\u00f3n suele dividirse en fases:<\/p>\n\n\n\n<p>teaser (curiosidad) \u2192 anuncio (qu\u00e9\/ cu\u00e1ndo\/ d\u00f3nde) \u2192 recordatorio (\u00faltimos d\u00edas).<\/p>\n\n\n\n<p><strong>C\u00f3mo decidir en 60 segundos (mini checklist)<\/strong><\/p>\n\n\n\n<p>Antes de elegir soporte, responde esto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Objetivo principal: marca \/ tr\u00e1fico \/ apertura<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00f3nde ocurre la decisi\u00f3n: en carretera, andando, en zonas comerciales, en un parking, etc.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Radio de influencia: \u00bfnecesitas ciudad completa o un \u00e1rea concreta?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tiempo de campa\u00f1a: \u00bfsemanas para construir o d\u00edas para activar?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capacidad creativa: \u00bftienes un mensaje que se entiende r\u00e1pido?<\/li>\n<\/ul>\n\n\n\n<p>Con esas 5 respuestas, el formato suele aclararse solo.<\/p>\n\n\n\n<p><strong>Ejemplos r\u00e1pidos (sin complicaciones)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marca en toda la ciudad: circuito de mupis + uno o dos soportes de alta presencia (valla\/monoposte)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tr\u00e1fico a un restaurante: mupis cercanos + parking (entrada\/se\u00f1alizaci\u00f3n)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apertura de un negocio: valla en acceso + mupis de apoyo + refuerzo cercano los \u00faltimos d\u00edas<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Presencia territorial amplia: autob\u00fas urbano (lateral o integral) + mupis<\/li>\n<\/ul>\n\n\n\n<p><strong>Conclusi\u00f3n<\/strong><\/p>\n\n\n\n<p>La pregunta no es \u201c\u00bfqu\u00e9 formato es mejor?\u201d, sino \u201cmejor para qu\u00e9\u201d.<\/p>\n\n\n\n<p>OOH funciona cuando el soporte elegido encaja con el objetivo, el territorio y el momento del usuario.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elegir un soporte de publicidad exterior no deber\u00eda empezar por \u201c\u00bfqu\u00e9 hay disponible?\u201d, sino por una pregunta m\u00e1s \u00fatil: \u00bfqu\u00e9 quiero que ocurra cuando mi marca aparezca en la calle?<\/p>\n","protected":false},"author":2,"featured_media":1232,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo elegir formato OOH seg\u00fan tu objetivo (marca vs. tr\u00e1fico vs. aperturas) - OOH Advisor - Casos de \u00e9xito y noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oohadvisor.com\/noticias\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo elegir formato OOH seg\u00fan tu objetivo (marca vs. tr\u00e1fico vs. aperturas) - OOH Advisor - Casos de \u00e9xito y noticias\" \/>\n<meta property=\"og:description\" content=\"Elegir un soporte de publicidad exterior no deber\u00eda empezar por \u201c\u00bfqu\u00e9 hay disponible?\u201d, sino por una pregunta m\u00e1s \u00fatil: \u00bfqu\u00e9 quiero que ocurra cuando mi marca aparezca en la calle?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.oohadvisor.com\/noticias\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\/\" \/>\n<meta property=\"og:site_name\" content=\"OOH Advisor - Casos de \u00e9xito y noticias\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-20T09:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/2025_Photo_Gregory_Korvin_GKCS-45-ISLETA-JOSE-BANUS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rosa A\u00f1on\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosa A\u00f1on\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\\\/\"},\"author\":{\"name\":\"Rosa A\u00f1on\",\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/#\\\/schema\\\/person\\\/e927c2577e87f9444c3cddec003aa8c7\"},\"headline\":\"C\u00f3mo elegir formato OOH seg\u00fan tu objetivo (marca vs. tr\u00e1fico vs. aperturas)\",\"datePublished\":\"2026-02-20T09:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\\\/\"},\"wordCount\":703,\"image\":{\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/2025_Photo_Gregory_Korvin_GKCS-45-ISLETA-JOSE-BANUS.jpg\",\"articleSection\":[\"Noticia\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\\\/\",\"url\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\\\/\",\"name\":\"C\u00f3mo elegir formato OOH seg\u00fan tu objetivo (marca vs. tr\u00e1fico vs. aperturas) - OOH Advisor - Casos de \u00e9xito y noticias\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/2025_Photo_Gregory_Korvin_GKCS-45-ISLETA-JOSE-BANUS.jpg\",\"datePublished\":\"2026-02-20T09:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/#\\\/schema\\\/person\\\/e927c2577e87f9444c3cddec003aa8c7\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/2025_Photo_Gregory_Korvin_GKCS-45-ISLETA-JOSE-BANUS.jpg\",\"contentUrl\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/2025_Photo_Gregory_Korvin_GKCS-45-ISLETA-JOSE-BANUS.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo elegir formato OOH seg\u00fan tu objetivo (marca vs. tr\u00e1fico vs. aperturas)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/#website\",\"url\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/\",\"name\":\"OOH Advisor - Casos de \u00e9xito y noticias\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/#\\\/schema\\\/person\\\/e927c2577e87f9444c3cddec003aa8c7\",\"name\":\"Rosa A\u00f1on\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f8adf81dd801bca3f009dd0ff4a49dd2291640b9461cf634ae9412d438b8a1e0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f8adf81dd801bca3f009dd0ff4a49dd2291640b9461cf634ae9412d438b8a1e0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f8adf81dd801bca3f009dd0ff4a49dd2291640b9461cf634ae9412d438b8a1e0?s=96&d=mm&r=g\",\"caption\":\"Rosa A\u00f1on\"},\"sameAs\":[\"https:\\\/\\\/imagenmarbella.com\\\/\"],\"url\":\"https:\\\/\\\/www.oohadvisor.com\\\/noticias\\\/author\\\/ros4ooh\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo elegir formato OOH seg\u00fan tu objetivo (marca vs. tr\u00e1fico vs. aperturas) - OOH Advisor - Casos de \u00e9xito y noticias","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.oohadvisor.com\/noticias\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\/","og_locale":"es_ES","og_type":"article","og_title":"C\u00f3mo elegir formato OOH seg\u00fan tu objetivo (marca vs. tr\u00e1fico vs. aperturas) - OOH Advisor - Casos de \u00e9xito y noticias","og_description":"Elegir un soporte de publicidad exterior no deber\u00eda empezar por \u201c\u00bfqu\u00e9 hay disponible?\u201d, sino por una pregunta m\u00e1s \u00fatil: \u00bfqu\u00e9 quiero que ocurra cuando mi marca aparezca en la calle?","og_url":"https:\/\/www.oohadvisor.com\/noticias\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\/","og_site_name":"OOH Advisor - Casos de \u00e9xito y noticias","article_published_time":"2026-02-20T09:00:00+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/2025_Photo_Gregory_Korvin_GKCS-45-ISLETA-JOSE-BANUS.jpg","type":"image\/jpeg"}],"author":"Rosa A\u00f1on","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Rosa A\u00f1on","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.oohadvisor.com\/noticias\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\/#article","isPartOf":{"@id":"https:\/\/www.oohadvisor.com\/noticias\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\/"},"author":{"name":"Rosa A\u00f1on","@id":"https:\/\/www.oohadvisor.com\/noticias\/#\/schema\/person\/e927c2577e87f9444c3cddec003aa8c7"},"headline":"C\u00f3mo elegir formato OOH seg\u00fan tu objetivo (marca vs. tr\u00e1fico vs. aperturas)","datePublished":"2026-02-20T09:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.oohadvisor.com\/noticias\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\/"},"wordCount":703,"image":{"@id":"https:\/\/www.oohadvisor.com\/noticias\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/2025_Photo_Gregory_Korvin_GKCS-45-ISLETA-JOSE-BANUS.jpg","articleSection":["Noticia"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.oohadvisor.com\/noticias\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\/","url":"https:\/\/www.oohadvisor.com\/noticias\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\/","name":"C\u00f3mo elegir formato OOH seg\u00fan tu objetivo (marca vs. tr\u00e1fico vs. aperturas) - OOH Advisor - Casos de \u00e9xito y noticias","isPartOf":{"@id":"https:\/\/www.oohadvisor.com\/noticias\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.oohadvisor.com\/noticias\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\/#primaryimage"},"image":{"@id":"https:\/\/www.oohadvisor.com\/noticias\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/2025_Photo_Gregory_Korvin_GKCS-45-ISLETA-JOSE-BANUS.jpg","datePublished":"2026-02-20T09:00:00+00:00","author":{"@id":"https:\/\/www.oohadvisor.com\/noticias\/#\/schema\/person\/e927c2577e87f9444c3cddec003aa8c7"},"breadcrumb":{"@id":"https:\/\/www.oohadvisor.com\/noticias\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.oohadvisor.com\/noticias\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.oohadvisor.com\/noticias\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\/#primaryimage","url":"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/2025_Photo_Gregory_Korvin_GKCS-45-ISLETA-JOSE-BANUS.jpg","contentUrl":"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/01\/2025_Photo_Gregory_Korvin_GKCS-45-ISLETA-JOSE-BANUS.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.oohadvisor.com\/noticias\/como-elegir-formato-ooh-segun-tu-objetivo-marca-vs-trafico-vs-aperturas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.oohadvisor.com\/noticias\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo elegir formato OOH seg\u00fan tu objetivo (marca vs. tr\u00e1fico vs. aperturas)"}]},{"@type":"WebSite","@id":"https:\/\/www.oohadvisor.com\/noticias\/#website","url":"https:\/\/www.oohadvisor.com\/noticias\/","name":"OOH Advisor - Casos de \u00e9xito y noticias","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.oohadvisor.com\/noticias\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.oohadvisor.com\/noticias\/#\/schema\/person\/e927c2577e87f9444c3cddec003aa8c7","name":"Rosa A\u00f1on","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/f8adf81dd801bca3f009dd0ff4a49dd2291640b9461cf634ae9412d438b8a1e0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f8adf81dd801bca3f009dd0ff4a49dd2291640b9461cf634ae9412d438b8a1e0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f8adf81dd801bca3f009dd0ff4a49dd2291640b9461cf634ae9412d438b8a1e0?s=96&d=mm&r=g","caption":"Rosa A\u00f1on"},"sameAs":["https:\/\/imagenmarbella.com\/"],"url":"https:\/\/www.oohadvisor.com\/noticias\/author\/ros4ooh\/"}]}},"_links":{"self":[{"href":"https:\/\/www.oohadvisor.com\/noticias\/wp-json\/wp\/v2\/posts\/1215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oohadvisor.com\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oohadvisor.com\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oohadvisor.com\/noticias\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oohadvisor.com\/noticias\/wp-json\/wp\/v2\/comments?post=1215"}],"version-history":[{"count":6,"href":"https:\/\/www.oohadvisor.com\/noticias\/wp-json\/wp\/v2\/posts\/1215\/revisions"}],"predecessor-version":[{"id":1231,"href":"https:\/\/www.oohadvisor.com\/noticias\/wp-json\/wp\/v2\/posts\/1215\/revisions\/1231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.oohadvisor.com\/noticias\/wp-json\/wp\/v2\/media\/1232"}],"wp:attachment":[{"href":"https:\/\/www.oohadvisor.com\/noticias\/wp-json\/wp\/v2\/media?parent=1215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oohadvisor.com\/noticias\/wp-json\/wp\/v2\/categories?post=1215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oohadvisor.com\/noticias\/wp-json\/wp\/v2\/tags?post=1215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}