{"id":140,"date":"2024-02-15T13:59:54","date_gmt":"2024-02-15T12:59:54","guid":{"rendered":"https:\/\/www.oohadvisor.com\/noticias\/?p=140"},"modified":"2024-10-30T10:09:27","modified_gmt":"2024-10-30T09:09:27","slug":"casos-de-exito-engel-volkers","status":"publish","type":"post","link":"https:\/\/www.oohadvisor.com\/noticias\/casos-de-exito-engel-volkers\/","title":{"rendered":"Estrenamos campa\u00f1a multisoporte para Engel &#038; Volkers"},"content":{"rendered":"\n<p>Engel &amp; V\u00f6lkers, una de las inmobiliarias m\u00e1s prestigiosas de la Costa del Sol, cuenta con una s\u00f3lida presencia en la regi\u00f3n, con&nbsp;<strong>seis oficinas<\/strong>&nbsp;repartidas por&nbsp;<strong>Marbella<\/strong>. Recientemente, han inaugurado una segunda oficina en la&nbsp;<strong>Milla de Oro<\/strong>, destinada a atender a los clientes m\u00e1s exclusivos y enfocada en el segmento m\u00e1s elevado del mercado inmobiliario, donde ofrecen un servicio personalizado, elitista y altamente exclusivo.<\/p>\n\n\n\n<p>Ante este reto, Engel &amp; V\u00f6lkers nos confi\u00f3 el desarrollo de una&nbsp;<strong>campa\u00f1a de publicidad exterior<\/strong>&nbsp;que reflejara la elegancia y exclusividad de su marca. El objetivo era claro: dise\u00f1ar una estrategia que no solo se\u00f1alizara de manera precisa la nueva oficina, sino que tambi\u00e9n reforzara la imagen de lujo y exclusividad de la firma.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dba7ff8ccb6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dba7ff8ccb6\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1920\" height=\"1080\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"142\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/02\/The-galery-II.jpg\" alt=\"\" class=\"wp-image-142\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/02\/The-galery-II.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/02\/The-galery-II-1200x675.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/02\/The-galery-II-768x432.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/02\/The-galery-II-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dba7ff8cf25&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dba7ff8cf25\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1600\" height=\"902\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"145\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/02\/P3-032-2B-ENGEL-VOLKERS-6-OFIC.jpg\" alt=\"\" class=\"wp-image-145\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/02\/P3-032-2B-ENGEL-VOLKERS-6-OFIC.jpg 1600w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/02\/P3-032-2B-ENGEL-VOLKERS-6-OFIC-1200x677.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/02\/P3-032-2B-ENGEL-VOLKERS-6-OFIC-768x433.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/02\/P3-032-2B-ENGEL-VOLKERS-6-OFIC-1536x866.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" 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height=\"1080\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"146\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/02\/BU020.jpg\" alt=\"\" class=\"wp-image-146\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/02\/BU020.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/02\/BU020-1200x675.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/02\/BU020-768x432.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/02\/BU020-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<p>Para ello, implementamos una campa\u00f1a minuciosamente dise\u00f1ada que incluy\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Infobox<\/strong>&nbsp;estrat\u00e9gicamente situados para una se\u00f1alizaci\u00f3n exacta de sus oficinas en puntos clave, facilitando la localizaci\u00f3n y visibilidad.<\/li>\n\n\n\n<li><strong>Lightbox<\/strong>&nbsp;que aportan una imagen premium y refuerzan el branding en ubicaciones de alta afluencia.<\/li>\n\n\n\n<li><strong>Vallas publicitarias<\/strong>&nbsp;en ubicaciones exclusivas y de alto tr\u00e1fico, dirigidas a un p\u00fablico de alto poder adquisitivo, consolidando su presencia en las \u00e1reas m\u00e1s prestigiosas de Marbella.<\/li>\n\n\n\n<li>La rotulaci\u00f3n integral de&nbsp;<strong>dos autobuses urbanos<\/strong>, que recorren las zonas m\u00e1s transitadas de la ciudad, maximizando el alcance de la campa\u00f1a y asegurando que la marca Engel &amp; V\u00f6lkers est\u00e9 siempre presente en la mente de los potenciales compradores.<\/li>\n<\/ul>\n\n\n\n<p>Esta combinaci\u00f3n de soportes publicitarios permiti\u00f3 a Engel &amp; V\u00f6lkers destacar su nueva oficina en la Milla de Oro y consolidar su reputaci\u00f3n como l\u00edder en el mercado inmobiliario de lujo.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Engel &#038; Volkers no necesita presentaci\u00f3n, es una de las inmobiliarias de m\u00e1s renombre en la Costa del Sol, con 6 oficinas repartidas por Marbella.<\/p>\n","protected":false},"author":2,"featured_media":562,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrenamos campa\u00f1a multisoporte para Engel &amp; Volkers - OOH Advisor - Casos de \u00e9xito y noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, 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