{"id":193,"date":"2024-01-24T10:13:49","date_gmt":"2024-01-24T09:13:49","guid":{"rendered":"https:\/\/www.oohadvisor.com\/noticias\/?p=193"},"modified":"2024-10-30T10:25:46","modified_gmt":"2024-10-30T09:25:46","slug":"que-es-ooh-y-dooh","status":"publish","type":"post","link":"https:\/\/www.oohadvisor.com\/noticias\/que-es-ooh-y-dooh\/","title":{"rendered":"\u00bfQu\u00e9 es OOH y DOOH?"},"content":{"rendered":"\n<p><strong>\u00bfQu\u00e9 es OOH (Out Of Home) y DOOH (Digital Out Of Home)?<\/strong><\/p>\n\n\n\n<p>Hoy hablaremos de dos tendencias que debes tener en cuenta para generar presencia en las calles, como son <strong>OOH (Out of Home)<\/strong> y <strong>DOOH (Digital Out of Home)<\/strong> una alternativa a los anuncios en l\u00ednea que permiten un mayor alcance a los consumidores fuera de la televisi\u00f3n y redes sociales.<\/p>\n\n\n\n<p>Determinar la estrategia adecuada para generar presencia de marca y permanecer en la mente del consumidor, se ha convertido en una prioridad para distintas empresas a la hora de dise\u00f1ar campa\u00f1as publicitarias.<\/p>\n\n\n\n<p>Tenemos demasiadas formas de llegar a los consumidores y muchos dispositivos digitales a utilizar, por eso los especialistas en marketing no saben si sus anuncios en l\u00ednea llegan a verse realmente.&nbsp;<\/p>\n\n\n\n<p><strong>\u00bfQu\u00e9 es el OOH (Out of Home)?<\/strong><\/p>\n\n\n\n<p>OOH es una forma muy creativa de llamar la atenci\u00f3n del consumidor a trav\u00e9s de la publicidad en exteriores, es el tipo de publicidad que se encarga de <strong>captar al cliente potencial fuera de su casa<\/strong>. Incluye vallas, mobiliario urbano y autobuses.<\/p>\n\n\n\n<p><strong>\u00bfQu\u00e9 es el DOOH (Digital Out of Home)?<\/strong><\/p>\n\n\n\n<p>B\u00e1sicamente es lo mismo que OOH pero con <strong>\u201cAdTech\u201d; es decir con tecnolog\u00eda<\/strong>. Es una de las formas m\u00e1s r\u00e1pidas de crecimiento en la actualidad, es mucho m\u00e1s atractivo y din\u00e1mico que el OOH. Ha revolucionado la forma de mostrar anuncios fuera de casa, con la implementaci\u00f3n de pantallas digitales que permiten incluir v\u00eddeos, anuncios interactivos, c\u00f3digos QR y dem\u00e1s brindando una interacci\u00f3n atractiva y din\u00e1mica con los clientes. Incluye los mismos elementos, pero adaptados a las distintas tecnolog\u00edas.<\/p>\n\n\n\n<p>A nadie nos extra\u00f1a cuando afirmamos que pasamos mucho tiempo fuera de casa. En promedio, la mayor\u00eda de nosotros pasamos m\u00e1s de medio d\u00eda en la calle, y mientras m\u00e1s tiempo pasamos fuera de casa, menos tiempo le concedemos a la televisi\u00f3n y a la radio, por ejemplo.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped carousel1slide wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1280\" data-id=\"511\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/10\/2024_Photo_Gregory_Korvin_GKCS-18.jpg\" alt=\"\" class=\"wp-image-511\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/10\/2024_Photo_Gregory_Korvin_GKCS-18.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/10\/2024_Photo_Gregory_Korvin_GKCS-18-1200x800.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/10\/2024_Photo_Gregory_Korvin_GKCS-18-768x512.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/10\/2024_Photo_Gregory_Korvin_GKCS-18-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Ventajas del OOH y DOOH<\/strong><\/p>\n\n\n\n<p><strong>Gran audiencia:<\/strong>\u00a0Con la disminuci\u00f3n de atenci\u00f3n a medios tradicionales y la saturaci\u00f3n de anuncios en dispositivos m\u00f3viles, resulta complicado llegar cada vez m\u00e1s al p\u00fablico, pero con DOOH y OOH se puede lograr esto de manera efectiva, ya que la mayor\u00eda de las personas que est\u00e1n fuera de casa llegan a pasar por delante de cualquier soporte de exterior, lo que aumenta el potencial de que se vean los anuncios.<\/p>\n\n\n\n<p><strong>Es inmediato:<\/strong> Puede llegar a audiencias espec\u00edficas, de acuerdo con el lugar en el cual sean implementados, la hora, clima y perfil de comportamiento de consumidores que pasa o frecuenta el lugar.<\/p>\n\n\n\n<p><strong>Crea mensajes personalizados:<\/strong>\u00a0En el DOOH cada mensaje puede adecuarse a la hora y d\u00edas espec\u00edficos en los que ser\u00e1 reproducido, mostrando informaci\u00f3n diferente y atractiva brindando una experiencia m\u00e1s personalizada.<\/p>\n\n\n\n<p><strong>No produce fatiga publicitaria:<\/strong>\u00a0Debido a la saturaci\u00f3n de anuncios en l\u00ednea, las personas comenzaron a utilizar apps de bloqueo de anuncios en sus dispositivos m\u00f3viles. OOH y DOOH es din\u00e1mico y se presenta como un anuncio informativo al consumidor mientras est\u00e1 distra\u00eddo sin molestar o interrumpir sus actividades. Forma parte de su vida cotidiana.<\/p>\n\n\n\n<p><strong>Lleva al consumidor al compromiso con la marca:<\/strong>\u00a0En lugares cerrados donde las personas est\u00e1n usualmente matando el tiempo como aeropuertos, terminales de buses y andenes de metro. Usar DOOH para entretenerse y compartir informaci\u00f3n interesante resulta ser una forma muy poderosa de construir relaciones de marca.\u00a0\u00a0<\/p>\n\n\n\n<p><strong>Funciona bien cuando est\u00e1 cerca del punto de venta:<\/strong>\u00a0Los anunciantes pueden usar DOOH y OOH cerca del punto de venta para atraer consumidores de manera efectiva a las tiendas.<\/p>\n\n\n\n<p><strong>Es interactivo y est\u00e1 conectado a otras plataformas:<\/strong> Con el escaneo de QR y NFC, las personas pueden interactuar con un anuncio a trav\u00e9s de sus dispositivos m\u00f3viles. La tecnolog\u00eda cada vez revoluciona m\u00e1s a la forma de publicitar marcas. Definitivamente la publicidad fuera de casa (OOH) ya sea est\u00e1tica con vallas publicitarias o digital con pantallas (DOOH), sigue siendo una estrategia efectiva de gran alcance, que con la innovaci\u00f3n de pantallas digitales y anuncios interactivos logra posicionar las marcas en la mente del consumidor de manera efectiva.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy hablaremos de dos tendencias que debes tener en cuenta para generar presencia en las calles, como son OOH (Out of Home) y DOOH (Digital Out of Home) una alternativa a los anuncios en l\u00ednea que permiten un mayor alcance a los consumidores fuera de la televisi\u00f3n y redes sociales.<\/p>\n","protected":false},"author":2,"featured_media":513,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es OOH y DOOH? 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