{"id":2061,"date":"2026-10-30T10:00:00","date_gmt":"2026-10-30T09:00:00","guid":{"rendered":"https:\/\/www.oohadvisor.com\/noticias\/?p=2061"},"modified":"2026-10-29T14:04:32","modified_gmt":"2026-10-29T13:04:32","slug":"consolidacion-de-marca-y-cobertura-estrategica-en-la-costa-del-sol","status":"publish","type":"post","link":"https:\/\/www.oohadvisor.com\/noticias\/consolidacion-de-marca-y-cobertura-estrategica-en-la-costa-del-sol\/","title":{"rendered":"Consolidaci\u00f3n de marca y cobertura estrat\u00e9gica en la Costa del Sol"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>El Cliente<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dogman &amp; Friends<\/strong> es una tienda de referencia para mascotas y servicio de peluquer\u00eda canina especializada de alta calidad, ubicada en el Centro Comercial La Colonia (San Pedro Alc\u00e1ntara). Su propuesta de valor se centra en ofrecer la mejor atenci\u00f3n, productos de primera gama y un cuidado integral para las mascotas de la zona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El Reto<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para destacar en un mercado competitivo y atraer de forma constante a propietarios de mascotas con un poder adquisitivo medio-alto en la zona de Marbella y alrededores, Dogman &amp; Friends necesitaba:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generar gran notoriedad local y reconocimiento de marca continuo.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Impactar a residentes y visitantes<\/strong> en sus trayectos cotidianos dentro de su \u00e1rea de influencia directa.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dirigir el tr\u00e1fico f\u00edsico de clientes<\/strong> hacia su establecimiento en el C.C. La Colonia.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La Soluci\u00f3n OOH Advisor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde <strong>2022<\/strong>, Dogman &amp; Friends conf\u00eda en oohadvisor para el desarrollo y mantenimiento de una campa\u00f1a permanente de publicidad exterior (OOH).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Formato:<\/strong> Circuito de Lightbox (soportes iluminados de gran visibilidad 24\/7).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Volumen:<\/strong> 40 caras publicitarias.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ubicaci\u00f3n Estrat\u00e9gica:<\/strong> Repartidas en los puntos de mayor densidad de tr\u00e1fico y paso peatonal de <strong>San Pedro Alc\u00e1ntara<\/strong>, <strong>Puerto Ban\u00fas<\/strong> y <strong>Nueva Andaluc\u00eda<\/strong>, garantizando una presencia fija donde se concentra su p\u00fablico objetivo.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Estrategia Creativa:<\/strong> Dise\u00f1os estacionales y din\u00e1micos (como su reciente campa\u00f1a Summer 26), con un mensaje directo, cercano y con llamadas a la acci\u00f3n claras (servicios, ubicaci\u00f3n y tel\u00e9fono de contacto).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"900\" data-id=\"2072\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P2_082A_DOGMAN_mejorada-1.jpg\" alt=\"\" class=\"wp-image-2072\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P2_082A_DOGMAN_mejorada-1.jpg 1600w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P2_082A_DOGMAN_mejorada-1-1200x675.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P2_082A_DOGMAN_mejorada-1-1536x864.jpg 1536w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P2_082A_DOGMAN_mejorada-1-768x432.jpg 768w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"900\" data-id=\"2071\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_032A_DOGMAN_mejorada-1.jpg\" alt=\"\" class=\"wp-image-2071\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_032A_DOGMAN_mejorada-1.jpg 1600w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_032A_DOGMAN_mejorada-1-1200x675.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_032A_DOGMAN_mejorada-1-768x432.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_032A_DOGMAN_mejorada-1-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"900\" data-id=\"2074\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_008A_DOGMAN_mejorada-1.jpg\" alt=\"\" class=\"wp-image-2074\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_008A_DOGMAN_mejorada-1.jpg 1600w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_008A_DOGMAN_mejorada-1-1200x675.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_008A_DOGMAN_mejorada-1-768x432.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_008A_DOGMAN_mejorada-1-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"900\" data-id=\"2070\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_004B_DOGMAN_mejorada-1.jpg\" alt=\"\" class=\"wp-image-2070\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_004B_DOGMAN_mejorada-1.jpg 1600w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_004B_DOGMAN_mejorada-1-768x432.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_004B_DOGMAN_mejorada-1-1200x675.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2026\/10\/P1_004B_DOGMAN_mejorada-1-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Resultados e Impacto<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Presencia Ininterrumpida (2022 &#8211; Actualidad):<\/strong> M\u00e1s de 4 a\u00f1os de continuidad comercial que han posicionado a la marca como la opci\u00f3n top-of-mind en servicios caninos de la zona.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e1xima Cobertura y Frecuencia:<\/strong> El circuito de 40 caras asegura miles de impresiones diarias entre conductores y peatones que transitan entre San Pedro, Ban\u00fas y Nueva Andaluc\u00eda.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Atracci\u00f3n Directa al Punto de Venta:<\/strong> La geolocalizaci\u00f3n de los soportes act\u00faa como un recordatorio visual continuo que impulsa las visitas a la tienda f\u00edsica y las reservas en la peluquer\u00eda canina.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00abMantener una presencia constante y de alta calidad visual en puntos clave como San Pedro, Ban\u00fas y Nueva Andaluc\u00eda ha sido clave para que Dogman &amp; Friends sea la tienda de mascotas de referencia para nuestros clientes.\u00bb<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consolidaci\u00f3n de marca y cobertura estrat\u00e9gica en la Costa del Sol<\/p>\n","protected":false},"author":4,"featured_media":2068,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consolidaci\u00f3n de marca y cobertura estrat\u00e9gica en la Costa del Sol - OOH Advisor - Casos de \u00e9xito y noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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