{"id":238,"date":"2024-06-10T14:32:44","date_gmt":"2024-06-10T12:32:44","guid":{"rendered":"https:\/\/www.oohadvisor.com\/noticias\/?p=238"},"modified":"2024-10-30T10:10:48","modified_gmt":"2024-10-30T09:10:48","slug":"238-2","status":"publish","type":"post","link":"https:\/\/www.oohadvisor.com\/noticias\/238-2\/","title":{"rendered":"Grupo Insur elige Oohadvisor"},"content":{"rendered":"\n

Uno de los principales retos a los que se enfrentaba Insur<\/strong> era la correcta se\u00f1alizaci\u00f3n de sus promociones.<\/p>\n\n\n\n

Con el fin de abordar esta problem\u00e1tica, trabajamos en estrecha colaboraci\u00f3n con el cliente para realizar un estudio detallado<\/strong> de los distintos recorridos posibles hacia ambas promociones. Este an\u00e1lisis permiti\u00f3 identificar las rutas m\u00e1s utilizadas, as\u00ed como las zonas que presentaban mayores complicaciones en t\u00e9rminos de se\u00f1alizaci\u00f3n. En base a estos datos, se localizaron las \u00e1reas m\u00e1s conflictivas y se procedi\u00f3 a la instalaci\u00f3n de nuevos Infobox con formato Standard<\/strong>, dise\u00f1ados espec\u00edficamente para proporcionar una orientaci\u00f3n clara y precisa. Este tipo de soporte fue clave para facilitar la llegada de los visitantes a los puntos de venta, mejorando significativamente la visibilidad y accesibilidad de las promociones.<\/p>\n\n\n\n

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Adem\u00e1s de resolver el problema de la se\u00f1alizaci\u00f3n, Insur<\/strong> ten\u00eda como objetivo ampliar su presencia en diferentes canales para alcanzar a un p\u00fablico m\u00e1s amplio y diverso. Con esto en mente, le ofrecimos un enfoque integral mediante una campa\u00f1a multicanal<\/strong> cuidadosamente planificada. La campa\u00f1a incluy\u00f3 la instalaci\u00f3n de un vinilo de grandes dimensiones en el aeropuerto de M\u00e1laga<\/strong>, uno de los puntos de mayor tr\u00e1fico de la regi\u00f3n, lo que permiti\u00f3 a Insur<\/strong> captar la atenci\u00f3n de miles de viajeros nacionales e internacionales. Esta acci\u00f3n se complement\u00f3 con la instalaci\u00f3n de dos vallas publicitarias de gran impacto<\/strong> situadas en lugares estrat\u00e9gicos de Marbella<\/strong>, en la A7 a la altura de Puerto Ban\u00fas<\/strong> y en la A7 junto a La Ca\u00f1ada<\/strong>, dos puntos clave por su elevado tr\u00e1fico vehicular y su relevancia dentro de la zona.<\/p>\n\n\n\n

Gracias a esta estrategia combinada de se\u00f1alizaci\u00f3n precisa<\/strong> y publicidad multicanal<\/strong>, Insur<\/strong> ha conseguido no solo mejorar la visibilidad de sus promociones, sino tambi\u00e9n ampliar su alcance y atraer a diferentes perfiles de compradores interesados en sus desarrollos. Este enfoque ha sido fundamental para fortalecer su posicionamiento en el competitivo mercado inmobiliario de la Costa del Sol<\/strong>.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Una cuidada selecci\u00f3n de soportes para una de las promotoras m\u00e1s destacadas a nivel nacional.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":250,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"acf":[],"yoast_head":"\nGrupo Insur elige Oohadvisor - OOH Advisor - Casos de \u00e9xito y noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oohadvisor.com\/noticias\/238-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo Insur elige Oohadvisor - OOH Advisor - 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