{"id":275,"date":"2024-09-12T12:26:57","date_gmt":"2024-09-12T10:26:57","guid":{"rendered":"https:\/\/www.oohadvisor.com\/noticias\/?p=275"},"modified":"2024-10-30T10:11:50","modified_gmt":"2024-10-30T09:11:50","slug":"275-2","status":"publish","type":"post","link":"https:\/\/www.oohadvisor.com\/noticias\/275-2\/","title":{"rendered":"Adeslas, campa\u00f1a que conecta"},"content":{"rendered":"\n<p><strong>ADESLAS DENTAL <\/strong>nos contact\u00f3 por segundo a\u00f1o consecutivo con el objetivo de planificar una campa\u00f1a de publicidad exterior en las ciudades de <strong>Marbella y Ronda<\/strong>. El prop\u00f3sito principal de la campa\u00f1a era doble: aumentar la visibilidad de ambas cl\u00ednicas y captar nuevos pacientes interesados en uno de los tratamientos m\u00e1s demandados.&nbsp;<\/p>\n\n\n\n<p>Para potenciar la captaci\u00f3n, se dise\u00f1\u00f3 una oferta espec\u00edfica que sirviera como incentivo para <strong>atraer a nuevos clientes<\/strong>, maximizando as\u00ed la efectividad de la campa\u00f1a.<\/p>\n\n\n\n<p>La estrategia central gir\u00f3 en torno a la utilizaci\u00f3n de soportes de publicidad exterior en <strong>puntos clave de alto tr\u00e1fico<\/strong> en ambas ciudades, asegurando una exposici\u00f3n constante y efectiva para el p\u00fablico objetivo. Se seleccionaron espec\u00edficamente Infobox Premium en \u00e1reas estrat\u00e9gicas como las principales calles y avenidas de Marbella y Ronda. Estas ubicaciones fueron cuidadosamente escogidas para maximizar el impacto de la campa\u00f1a, cubriendo zonas comerciales concurridas y \u00e1reas cercanas a centros m\u00e9dicos, donde se sabe que el tr\u00e1fico peatonal y vehicular es elevado.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1372\" data-id=\"289\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/09\/MA1020-1.jpg\" alt=\"\" class=\"wp-image-289\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/09\/MA1020-1.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/09\/MA1020-1-1200x858.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/09\/MA1020-1-768x549.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/09\/MA1020-1-1536x1098.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1371\" data-id=\"283\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/09\/MA1063-1.jpg\" alt=\"\" class=\"wp-image-283\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/09\/MA1063-1.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/09\/MA1063-1-1200x857.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/09\/MA1063-1-768x548.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/09\/MA1063-1-1536x1097.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1372\" data-id=\"281\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/09\/MA1087.jpg\" alt=\"\" class=\"wp-image-281\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/09\/MA1087.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/09\/MA1087-1200x858.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/09\/MA1087-768x549.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2024\/09\/MA1087-1536x1098.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Los Infobox Premium ofrecieron una ventaja significativa en t\u00e9rminos de visibilidad, ya que proporcionan <strong>una exposici\u00f3n de 360 grados<\/strong>, captando la atenci\u00f3n no solo de conductores que transitan por las zonas, sino tambi\u00e9n de peatones que frecuentan estas \u00e1reas. Este tipo de soporte publicitario es <strong>altamente efectivo<\/strong> para generar un reconocimiento inmediato de la marca y mantener el mensaje visible en todo momento, lo que aumenta considerablemente las probabilidades de captaci\u00f3n de nuevos pacientes.<\/p>\n\n\n\n<p>Este caso de \u00e9xito es un claro ejemplo de c\u00f3mo una planificaci\u00f3n cuidadosa y la ejecuci\u00f3n de una campa\u00f1a de publicidad exterior pueden tener un <strong>impacto directo<\/strong> y medible en el crecimiento de un negocio local.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campa\u00f1a de captaci\u00f3n de clientes a trav\u00e9s de Infobox Premium en Marbella y Ronda<\/p>\n","protected":false},"author":2,"featured_media":292,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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