{"id":677,"date":"2024-09-13T09:25:14","date_gmt":"2024-09-13T07:25:14","guid":{"rendered":"https:\/\/www.oohadvisor.com\/noticias\/?p=677"},"modified":"2024-11-07T10:18:36","modified_gmt":"2024-11-07T09:18:36","slug":"boho-club-una-campana-de-publicidad-exterior-excepcional-en-marbella","status":"publish","type":"post","link":"https:\/\/www.oohadvisor.com\/noticias\/boho-club-una-campana-de-publicidad-exterior-excepcional-en-marbella\/","title":{"rendered":"Boho Club \u2013 Una Campa\u00f1a de Publicidad Exterior Excepcional en Marbella"},"content":{"rendered":"\n
La campa\u00f1a deb\u00eda resaltar su identidad de marca y maximizar su visibilidad en zonas clave de Marbella.<\/p>\n\n\n\n
Objetivo de la campa\u00f1a de exterior era:<\/p>\n\n\n\n
\n
Reforzar su presencia.<\/li>\n\n\n\n
Atraer tanto a visitantes locales como a turistas.<\/li>\n\n\n\n
Aumentar su visibilidad<\/li>\n<\/ul>\n\n\n\n
Estrategia de campa\u00f1a:<\/strong> <\/p>\n\n\n\n
Para lograr los objetivos de Boho Club, se desarroll\u00f3 una campa\u00f1a publicitaria integral y multifac\u00e9tica que se caracteriz\u00f3 por la combinaci\u00f3n de una potente imagen de campa\u00f1a y amplia variedad de soportes estrat\u00e9gicamente ubicados como son:<\/p>\n\n\n\n
\n
Infobox para Se\u00f1alizaci\u00f3n<\/strong>: Se colocaron infobox estrat\u00e9gicos para guiar a los clientes hacia el resort, destacar su ubicaci\u00f3n de forma efectiva y asegurar una conexi\u00f3n directa con la marca.<\/li>\n<\/ul>\n\n\n\n
\n
Vallas Publicitarias:<\/strong> Se implementaron vallas de gran formato, incluyendo la producci\u00f3n y el suministro de las mismas, en puntos de alto tr\u00e1fico, dise\u00f1adas para destacar la imagen de marca y maximizar la visibilidad de la campa\u00f1a.<\/li>\n<\/ul>\n\n\n\n
\n
Reloj Publicitario:<\/strong> Se utiliz\u00f3 un reloj publicitario en un lugar estrat\u00e9gico de Marbella, que no solo serv\u00eda como referencia horaria, sino que tambi\u00e9n exhib\u00eda la imagen de la marca de forma impactante, creando una asociaci\u00f3n visual constante con la marca. Y captando la atenci\u00f3n de conductores y peatones.<\/li>\n<\/ul>\n\n\n\n
\n
Circuito de 36 Lightbox:<\/strong> Un despliegue de 36 Lightbox iluminados a pie de calle a lo largo de todo Marbella, que garantizaron una visibilidad continua de la campa\u00f1a, incluso durante la noche, maximizando la atenci\u00f3n y el atractivo.<\/li>\n<\/ul>\n\n\n\n
La ejecuci\u00f3n de esta campa\u00f1a fue impecable y result\u00f3 ser un \u00e9xito rotundo. La combinaci\u00f3n de soportes publicitarios estrat\u00e9gicamente elegidos permiti\u00f3 a Boho Club consolidar su posicionamiento en la mente de los consumidores, como un referente de estilo y exclusividad en la Milla de Oro de Marbella, logrando un aumento notable en el reconocimiento de marca y en el tr\u00e1fico de visitantes. Esta campa\u00f1a es un testimonio del impacto de la publicidad exterior bien planificada para marcas de lujo. <\/p>\n\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n\n\n\n
Boho Club, un exclusivo resort boutique ubicado en la ic\u00f3nica Milla de Oro de Marbella, conocido por su estilo bohemio-chic y sus experiencias de lujo.<\/p>\n","protected":false},"author":4,"featured_media":679,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"acf":[],"yoast_head":"\n
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