{"id":73,"date":"2024-01-22T13:09:09","date_gmt":"2024-01-22T12:09:09","guid":{"rendered":"https:\/\/www.oohadvisor.com\/noticias\/?p=73"},"modified":"2024-03-08T13:36:17","modified_gmt":"2024-03-08T12:36:17","slug":"como-destacar-sobre-tu-competencia","status":"publish","type":"post","link":"https:\/\/www.oohadvisor.com\/noticias\/como-destacar-sobre-tu-competencia\/","title":{"rendered":"C\u00f3mo destacar sobre tu competencia"},"content":{"rendered":"\n<p>A pesar del paso del tiempo y de la inclusi\u00f3n de nuevas tecnolog\u00edas,\u00a0la publicidad exterior sigue siendo una gran alternativa para llegar a los clientes potenciales y dar a conocer nuestras marcas.<\/p>\n\n\n\n<p>Lo importante es\u00a0crear una buena estrategia que genere visibilidad y permita que tu publicidad exterior pueda destacar sobre la competencia.<\/p>\n\n\n\n<p>Te dejamos algunas claves para aumentar tu visibilidad y mejorar tu campa\u00f1a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Selecci\u00f3n de colores inteligente<\/strong><br>Uno de los m\u00e9todos empleados es el uso de colores llamativos. Sin embargo, una selecci\u00f3n de colores inteligente implica m\u00e1s que solo llamar la atenci\u00f3n. Se trata de transmitir sensaciones y emociones a partir del color.\u00a0<\/li>\n\n\n\n<li><strong>Una buena ubicaci\u00f3n<\/strong><br>Una de las\u00a0razones por las que los anuncios en exterior son tan populares, es porque son muy visibles y su ubicaci\u00f3n es favorable para captar m\u00e1s clientes.\u00a0<br>Al asegurar una buena ubicaci\u00f3n, el espectador debe ver el anuncio aun cuando no es su intenci\u00f3n, sencillamente porque este est\u00e1 frente a sus ojos.<\/li>\n\n\n\n<li><strong>Usa la creatividad<\/strong><br>Toda campa\u00f1a publicitaria, debe ser el producto de un proceso creativo pensado para aumentar la visibilidad frente a los competidores.<\/li>\n\n\n\n<li><strong>Generar interacci\u00f3n<\/strong><br>Se ha demostrado que una de las estrategias que ha generado mejores resultados en la actualidad, son los que promueven la interacci\u00f3n entre la publicidad y el p\u00fablico objetivo.<\/li>\n\n\n\n<li><strong>Analizar lo que hace la competencia<\/strong><br>No existe mejor manera comenzar, que analizar lo que est\u00e1 haciendo la competencia y no por el prop\u00f3sito de copiar la estrategia o algo por el estilo, sino para identificar cu\u00e1les son los posibles fallos, para crear algo nuevo que no tenga los mismos inconvenientes.<\/li>\n<\/ul>\n\n\n\n<p>Adem\u00e1s, de este modo estaremos a la vanguardia y esto nos ser\u00e1 de utilidad para generar campa\u00f1as acordes con ideas innovadoras que capten la atenci\u00f3n de los clientes potenciales.\u00a0<\/p>\n\n\n\n<p>La principal\u00a0funci\u00f3n\u00a0de la Publicidad Exterior\u00a0es la de\u00a0familiarizar al consumidor con los distintos\u00a0productos\u00a0o\u00a0servicios que se promocionen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pesar del paso del tiempo y de la inclusi\u00f3n de nuevas tecnolog\u00edas,\u00a0la publicidad exterior sigue siendo una gran alternativa para llegar a los clientes potenciales y dar a conocer nuestras marcas. Lo importante es\u00a0crear&#8230;<\/p>\n","protected":false},"author":2,"featured_media":77,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-73","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo destacar sobre tu competencia - OOH Advisor - Casos de \u00e9xito y noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oohadvisor.com\/noticias\/como-destacar-sobre-tu-competencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo destacar sobre tu competencia - OOH Advisor - Casos de \u00e9xito y noticias\" \/>\n<meta property=\"og:description\" content=\"A pesar del paso del tiempo y de la inclusi\u00f3n de nuevas tecnolog\u00edas,\u00a0la publicidad exterior sigue siendo una gran alternativa para llegar a los clientes potenciales y dar a conocer nuestras marcas. 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