{"id":800,"date":"2025-03-26T10:00:00","date_gmt":"2025-03-26T09:00:00","guid":{"rendered":"https:\/\/www.oohadvisor.com\/noticias\/?p=800"},"modified":"2025-03-24T11:33:50","modified_gmt":"2025-03-24T10:33:50","slug":"the-sky-marbella-presencia-estrategica-desde-el-primer-impacto","status":"publish","type":"post","link":"https:\/\/www.oohadvisor.com\/noticias\/the-sky-marbella-presencia-estrategica-desde-el-primer-impacto\/","title":{"rendered":"The Sky Marbella: presencia estrat\u00e9gica desde el primer impacto"},"content":{"rendered":"\n

\u201cSomos lujo para quienes no buscan lujo. Somos un lujo que no se ve, pero se siente.\u201d Con esta filosof\u00eda como punto de partida, desarrollamos una campa\u00f1a de publicidad exterior dise\u00f1ada para llegar a su p\u00fablico ideal sin perder la esencia de la marca: elegancia, discreci\u00f3n y autenticidad.<\/strong><\/p>\n\n\n\n

La campa\u00f1a se centr\u00f3 en tres zonas estrat\u00e9gicas<\/strong> de Marbella. Por un lado, varias vallas ubicadas en las inmediaciones de Puerto Ban\u00fas permitieron alcanzar tanto al residente internacional como al visitante de alto poder adquisitivo, en un entorno asociado al estilo de vida que The Sky representa. A esto se sumaron dos autobuses integrales recorriendo diariamente las principales calles de la ciudad, consiguiendo una cobertura din\u00e1mica, constante y visualmente impactante.<\/strong> Como complemento, instalamos varios Lightbox en la Milla de Oro, uno de los puntos m\u00e1s exclusivos de la Costa del Sol, donde la marca pod\u00eda convivir en armon\u00eda con su p\u00fablico objetivo en un entorno af\u00edn a sus valores.<\/p>\n\n\n\n

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M\u00e1s all\u00e1 de la visibilidad, esta campa\u00f1a ha logrado transmitir una forma de entender la vida. Una comunicaci\u00f3n coherente <\/strong>con el posicionamiento del proyecto, que no busca vender una propiedad, sino proponer una nueva manera de habitar y sentir el lujo. The Sky Marbella ha sabido estar presente donde realmente importa, reforzando su mensaje con los soportes adecuados, en los lugares adecuados y ante el p\u00fablico adecuado<\/strong>.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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