{"id":828,"date":"2025-04-02T10:00:00","date_gmt":"2025-04-02T08:00:00","guid":{"rendered":"https:\/\/www.oohadvisor.com\/noticias\/?p=828"},"modified":"2025-04-02T13:38:20","modified_gmt":"2025-04-02T11:38:20","slug":"top-soportes-de-publicidad-exterior-en-2024","status":"publish","type":"post","link":"https:\/\/www.oohadvisor.com\/noticias\/top-soportes-de-publicidad-exterior-en-2024\/","title":{"rendered":"Top soportes de publicidad exterior en 2024"},"content":{"rendered":"\n

Desde Oohadvisor.com nos hacemos eco de un reciente estudio realizado por IAB Spain, en colaboraci\u00f3n con el 3er Acumulado del EGM 2024, que revela datos muy interesantes sobre la visibilidad de los distintos soportes de publicidad exterior<\/strong> en Espa\u00f1a. Seg\u00fan el informe, la publicidad que m\u00e1s impacta<\/strong> a los ciudadanos es la que se encuentra en autobuses, seguida muy de cerca por la situada en las paradas de autob\u00fas y las vallas publicitarias.<\/p>\n\n\n\n

El estudio destaca que el 51,8% de la poblaci\u00f3n afirma haber visto publicidad en autobuses, convirti\u00e9ndolos en el soporte con mayor visibilidad.<\/strong> Le siguen las paradas de autob\u00fas, con un 48,8%, y en tercer lugar las vallas y carteleras, con un 43,1% de alcance.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Otros soportes destacados incluyen:<\/p>\n\n\n\n

Mupis y opis:<\/strong> 32,8%<\/p>\n\n\n\n

Relojes publicitarios<\/strong>: 32,0%<\/p>\n\n\n\n

Monopostes<\/strong>: 27,5%<\/p>\n\n\n\n

Centros comerciales<\/strong>: 24,8%<\/p>\n\n\n\n

El an\u00e1lisis tambi\u00e9n clasifica los soportes en categor\u00edas. Desde Oohadvisor.com destacamos que el mobiliario urbano es el grupo m\u00e1s visualizado, con un 65,9%, seguido del transporte con un 56,0% y los soportes de gran formato, que alcanzan un 48,0%.<\/p>\n\n\n\n

Estos datos confirman que la publicidad exterior, como siempre destacamos desde Oohadvisor.com, contin\u00faa siendo una herramienta clave para llegar al p\u00fablico de forma masiva y efectiva.<\/strong> En un entorno cada vez m\u00e1s saturado de est\u00edmulos digitales, los soportes f\u00edsicos siguen captando la atenci\u00f3n, especialmente en espacios cotidianos de tr\u00e1nsito como el transporte p\u00fablico y las zonas urbanas de alto tr\u00e1fico.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La publicidad exterior m\u00e1s vista es la que se encuentra en autobuses, paradas y vallas.<\/p>\n","protected":false},"author":2,"featured_media":844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia"],"acf":[],"yoast_head":"\nTop soportes de publicidad exterior en 2024 - OOH Advisor - Casos de \u00e9xito y noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oohadvisor.com\/noticias\/top-soportes-de-publicidad-exterior-en-2024\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top soportes de publicidad exterior en 2024 - 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