{"id":879,"date":"2025-05-20T09:37:13","date_gmt":"2025-05-20T07:37:13","guid":{"rendered":"https:\/\/www.oohadvisor.com\/noticias\/?p=879"},"modified":"2025-05-20T09:37:13","modified_gmt":"2025-05-20T07:37:13","slug":"cuando-el-arte-conquista-el-espacio-publico","status":"publish","type":"post","link":"https:\/\/www.oohadvisor.com\/noticias\/cuando-el-arte-conquista-el-espacio-publico\/","title":{"rendered":"Cuando el arte conquista el espacio p\u00fablico"},"content":{"rendered":"\n

Una propuesta multisensorial que invita a sumergirse en el universo del c\u00e9lebre pintor a trav\u00e9s de tecnolog\u00eda, proyecciones envolventes y experiencias interactivas.<\/p>\n\n\n\n

Con el objetivo de generar notoriedad y presencia en la Costa del Sol<\/strong>, el equipo promotor confi\u00f3 en oohadvisor.com para poner en marcha una campa\u00f1a de publicidad exterior en soportes de alto impacto visual.<\/p>\n\n\n\n

\ud83c\udfaf Objetivo<\/strong><\/p>\n\n\n\n

Dar visibilidad a la exposici\u00f3n en el entorno local y tur\u00edstico<\/strong>, aprovechando espacios estrat\u00e9gicos en zonas de gran afluencia.<\/p>\n\n\n\n

Potenciar el reconocimiento <\/strong>del evento como propuesta cultural de referencia en Estepona y sus alrededores.<\/p>\n\n\n\n

Reforzar su presencia<\/strong> urbana a trav\u00e9s de formatos que acompa\u00f1en al ciudadano en su d\u00eda a d\u00eda.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

\ud83e\udde0 Estrategia<\/strong><\/p>\n\n\n\n

Desde oohadvisor.com se propuso una campa\u00f1a combinada con presencia tanto en Marbella como en Estepona, utilizando dos tipos de soportes complementarios:<\/p>\n\n\n\n

Vallas publicitarias<\/strong> ubicadas en zonas clave de Marbella, seleccionadas por su visibilidad y tr\u00e1fico continuo.<\/p>\n\n\n\n

Lightbox retroiluminados<\/strong> en \u00e1reas de alta circulaci\u00f3n peatonal y vehicular, activos durante todo el d\u00eda y especialmente eficaces en horarios nocturnos o invernales.<\/p>\n\n\n\n

Esta selecci\u00f3n permiti\u00f3 mantener una presencia constante en puntos estrat\u00e9gicos del litoral, reforzando la imagen de marca de la exposici\u00f3n sin necesidad de mensajes promocionales directos.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\ud83d\udcac Conclusi\u00f3n<\/strong><\/p>\n\n\n\n

La campa\u00f1a para Van Gogh: The Immersive Experience es un ejemplo de c\u00f3mo la publicidad exterior, bien integrada en el espacio urbano, puede ser una herramienta clave para apoyar iniciativas culturales que buscan conectar con un p\u00fablico amplio y diverso<\/strong>.<\/p>\n\n\n\n

En oohadvisor.com nos enorgullece haber formado parte de esta acci\u00f3n, en la que el arte sale del museo para inspirar desde las calles.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La exposici\u00f3n inmersiva Van Gogh: The Immersive Experience aterriza en Estepona como una de las apuestas culturales m\u00e1s destacadas de la temporada. <\/p>\n","protected":false},"author":2,"featured_media":882,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"acf":[],"yoast_head":"\nCuando el arte conquista el espacio p\u00fablico - OOH Advisor - Casos de \u00e9xito y noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oohadvisor.com\/noticias\/cuando-el-arte-conquista-el-espacio-publico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cuando el arte conquista el espacio p\u00fablico - 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