{"id":918,"date":"2025-06-19T10:00:00","date_gmt":"2025-06-19T08:00:00","guid":{"rendered":"https:\/\/www.oohadvisor.com\/noticias\/?p=918"},"modified":"2025-06-17T11:14:46","modified_gmt":"2025-06-17T09:14:46","slug":"the-agency-refuerza-su-posicionamiento-en-marbella","status":"publish","type":"post","link":"https:\/\/www.oohadvisor.com\/noticias\/the-agency-refuerza-su-posicionamiento-en-marbella\/","title":{"rendered":"The Agency refuerza su posicionamiento en Marbella"},"content":{"rendered":"\n<p>El objetivo: maximizar su visibilidad, reforzar su imagen de marca y consolidar su presencia en los puntos m\u00e1s estrat\u00e9gicos de la Costa del Sol.<\/p>\n\n\n\n<p>The Agency necesitaba una soluci\u00f3n publicitaria que reflejara su posicionamiento como empresa referente en el sector inmobiliario de lujo y que, al mismo tiempo, ofreciera una cobertura efectiva y coherente en las principales zonas de inter\u00e9s para su p\u00fablico objetivo: clientes nacionales e internacionales con alto poder adquisitivo.<\/p>\n\n\n\n<p>El desaf\u00edo era <strong>dise\u00f1ar un plan multisoporte <\/strong>capaz de lograr el equilibrio perfecto entre notoriedad de marca, impacto visual y presencia constante en los puntos de mayor tr\u00e1fico y visibilidad de Marbella.<\/p>\n\n\n\n<p>Nuestro equipo dise\u00f1\u00f3 una estrategia combinada que inclu\u00eda diferentes formatos de publicidad exterior para garantizar una <strong>cobertura amplia y de calidad<\/strong>. La campa\u00f1a se desarroll\u00f3 a trav\u00e9s de:<\/p>\n\n\n\n<p><strong>Lightbox<\/strong>, varias unidades estrat\u00e9gicamente ubicadas en puntos clave, especialmente seleccionados para optimizar la se\u00f1alizaci\u00f3n y visibilidad de las nuevas oficinas\u00a0<\/p>\n\n\n\n<p><strong>Mupis tradicionales<\/strong> ubicados en \u00e1reas estrat\u00e9gicas de Marbella, asegurando refuerzos visuales en recorridos habituales tanto de residentes como de turistas.<\/p>\n\n\n\n<p><strong>Valla publicitaria<\/strong> premium, que sirvi\u00f3 como soporte de gran formato para consolidar el mensaje de la campa\u00f1a y aportar presencia en las principales v\u00edas de acceso a la ciudad.<\/p>\n\n\n\n<p><strong>Suministro de valla <\/strong>personalizada instalada en las propias oficinas de The Agency, reforzando la identidad corporativa y la visibilidad directa de la marca en su entorno inmediato.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1280\" data-id=\"922\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/06\/VALLA-THE-AGENCY-6.jpg\" alt=\"\" class=\"wp-image-922\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/06\/VALLA-THE-AGENCY-6.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/06\/VALLA-THE-AGENCY-6-1200x800.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/06\/VALLA-THE-AGENCY-6-768x512.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/06\/VALLA-THE-AGENCY-6-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1920\" height=\"1280\" data-id=\"920\" src=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/06\/2025_PAP-THE-AGENCY-85.jpg\" alt=\"\" class=\"wp-image-920\" srcset=\"https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/06\/2025_PAP-THE-AGENCY-85.jpg 1920w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/06\/2025_PAP-THE-AGENCY-85-1200x800.jpg 1200w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/06\/2025_PAP-THE-AGENCY-85-768x512.jpg 768w, https:\/\/www.oohadvisor.com\/noticias\/wp-content\/uploads\/2025\/06\/2025_PAP-THE-AGENCY-85-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Con este tipo de campa\u00f1as conseguimos  un alcance significativo en t\u00e9rminos de audiencia y notoriedad de marca:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cobertura continuada<\/strong> en las principales arterias y zonas de inter\u00e9s de Marbella.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Incremento de la visibilidad de marca<\/strong> en puntos de m\u00e1ximo impacto para su target, con especial refuerzo en \u00e1reas de alto tr\u00e1nsito tur\u00edstico y residencial.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Imagen de marca cohesionada<\/strong> y consistente en todos los soportes utilizados.<\/li>\n<\/ul>\n\n\n\n<p>La colaboraci\u00f3n con The Agency es un claro ejemplo de c\u00f3mo una estrategia multisoporte bien planteada puede ofrecer <strong>resultados s\u00f3lidos y medibles en t\u00e9rminos de visibilidad y posicionamiento<\/strong>. En oohadvisor.com seguimos comprometidos con el dise\u00f1o de<strong> soluciones a medida <\/strong>que ayuden a nuestros clientes a destacar en un entorno cada vez m\u00e1s competitivo.<\/p>\n\n\n\n<p>Si quieres que tu marca logre un impacto similar, cont\u00e1ctanos y dise\u00f1emos juntos tu pr\u00f3xima campa\u00f1a.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En oohadvisor.com hemos tenido el privilegio de colaborar con The Agency, una de las agencias inmobiliarias m\u00e1s reconocidas de Marbella, en el desarrollo de una campa\u00f1a integral de publicidad exterior.<\/p>\n","protected":false},"author":2,"featured_media":919,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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