Description

Media description

Location: roundabout Frente Renfe towards centro - Costa del Sol

Billboard in Costa del Sol, located in a strategic position for outdoor advertising in Costa del Sol. This advertising site helps strengthen brand visibility in a high-exposure location, with continuous presence in front of local audiences, visitors and regular traffic in the area.

Type of environment: Urban roundabout or junction with vehicle deceleration, local circulation and strong visibility from several approaches.

Audience profile: Local residents, shoppers, workers, visitors, delivery traffic and drivers moving between nearby neighbourhoods and commercial areas.

Estimated impacts: 25,000 - 45,000 impacts/day. Indicative figure based on the type of road, surrounding environment and expected level of traffic.

Nearby businesses and points of interest: Local businesses, residential areas, restaurants, shops, services and key access points around Costa del Sol.

Advertising value: An effective location for repeated exposure, as vehicles slow down and audiences have more time to notice the message. Its location supports message repetition and improves the campaign’s visibility within the audience’s everyday route.

Recommended use: retail, real estate, hospitality, automotive, education, health, restaurants and local service campaigns.