Kimpton Los Monteros strengthens its visibility in Marbella with an outdoor advertising campaign in strategic locations

In outdoor advertising, choosing the right locations is one of the most important factors in ensuring a campaign makes sense within a brand strategy. It is not simply about being present in the street, but about being present in the right places, with the right format and in front of the right audience.

From OOHadvisor.com, we have managed an outdoor advertising campaign for Kimpton Los Monteros, a hotel brand linked to lifestyle, gastronomy and premium experiences, with a presence across strategic outdoor media formats on the Costa del Sol.

The campaign combined a large-format billboard on the AP-7 with Lightbox placements in Marbella, two formats designed to build brand awareness and reinforce positioning in high-traffic, high-visibility environments.

Locations selected to maximise visibility

The media planning responds to a clear logic of coverage, visibility and positioning.

Lightbox placements in Marbella
An urban format that reinforces brand presence at strategic points across the city, accompanying audiences in areas of high footfall, movement and exposure.

Billboard on the AP-7
A key location for reaching audiences on the move, both local and international, along one of the main traffic routes on the Costa del Sol.

A campaign designed to reinforce awareness and positioning

For a brand such as Kimpton Los Monteros, outdoor advertising helps consolidate its presence in a territory that is highly aligned with its target audience.

Marbella and its surroundings bring together a particularly valuable audience for the hospitality sector: residents, visitors, international tourists, lifestyle-driven profiles and high-net-worth audiences looking for experiences linked to leisure, gastronomy, wellbeing and exclusivity.

In this context, the campaign helps reinforce the presence of Kimpton Los Monteros in an environment that is coherent with its value proposition, generating visibility, recall and brand association.

Brand presence across key routes

The combination of a large-format roadside billboard and urban Lightbox placements allows Kimpton Los Monteros to be present at different moments throughout the audience journey, generating repetition and impact through complementary formats.

Beyond visibility, the campaign responds to a clear brand strategy: to be present in strategic locations across the Costa del Sol, reinforcing its positioning and maintaining a strong image in one of southern Europe’s most relevant destinations.

Conclusion

The Kimpton Los Monteros campaign shows how a well-planned outdoor advertising strategy can become an effective tool for strengthening awareness, presence and brand positioning.

Because in OOH, it is not only about being seen. It is about where, how and by whom.