Le Monde Gourmand presents Banane Délice in Puerto Banús with a 28-screen digital circuit

A launch that combines a highly visual creative with one of Marbella’s most recognisable commercial, tourism and lifestyle destinations.

The challenge: giving a new launch visibility in an environment aligned with the brand

Launching a new fragrance requires more than simply advertising presence. The choice of environment becomes especially important when dealing with products linked to beauty, fashion and lifestyle.

For the launch of Banane Délice, Le Monde Gourmand was looking for a prominent presence in Marbella, capable of placing the product within a context that matched the brand’s universe.

Puerto Banús offered the ideal setting for the campaign: an international destination combining retail, leisure, tourism and premium brands, with strong activity throughout much of the year.

The strategy: a 28-screen digital circuit on the front line of Puerto Banús

The campaign has been displayed across the 28-screen digital circuit located on the front line of Puerto Banús.

Rather than relying on a single advertising location, a circuit allows a brand to build a broader presence within the same strategic area. The creative accompanies visitors at different points throughout their journey around Puerto Banús, increasing opportunities for exposure and creating continuity in the brand’s presence.

In this case, the use of DOOH also works particularly well with the visual identity of Banane Délice. The digital format enhances a product-led creative with warm tones and a distinctive aesthetic, integrating effectively into the urban environment.

Product, creative and location working together

One of the most interesting aspects of this campaign is the relationship between the three key elements of any out-of-home activation:

Product + creative + location.

Banane Délice is presented through a clean and highly visual creative, where the fragrance bottle and the campaign’s colour palette take centre stage.

At the same time, the campaign appears in an environment where fashion, beauty, hospitality, leisure and tourism form part of the visitor experience.

This combination allows outdoor advertising to work not simply as a space to display an ad, but as a physical extension of the brand’s positioning.

Puerto Banús as a setting for branding campaigns

Location is one of the most important factors in out-of-home advertising.

Puerto Banús gives brands the opportunity to communicate within a very specific Marbella environment, characterised by a strong presence of both national and international visitors and a high concentration of commercial and leisure activity.

The digital circuit also makes it possible to approach the area from a coverage perspective, distributing the campaign across multiple locations rather than concentrating all communication in a single advertising site.

For product launches, branding campaigns or activations aimed at audiences connected to tourism, luxury, fashion, beauty and lifestyle, it represents a particularly attractive option within an OOH strategy on the Costa del Sol.

Another international campaign on the Puerto Banús digital circuit

The Le Monde Gourmand Banane Délice campaign is another example of how brands can use digital out-of-home advertising to bring product launches into the physical environment and secure visibility in strategic locations.

At oohadvisor.com, we select and plan outdoor advertising locations according to the objectives of each campaign, ensuring that location, format and creative work together.

Would you like your brand to be present in Puerto Banús or other strategic locations across Marbella and the Costa del Sol?

Contact our team and we will help you identify the most suitable advertising formats and circuits for your next campaign.

📞 951 907 140

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