The Challenge: Maximum Summer Coverage in Marbella

During the summer season, Marbella becomes one of the most important tourist and residential epicenters in southern Europe. In this context of high influx and competition for consumer attention, Dino Expo sought a massive and omnipresent impact to promote its major dinosaur exhibition on the Costa del Sol, attracting both local families and thousands of tourists looking for quality leisure options. The main challenge was to achieve uninterrupted, large-format visibility on the main arteries, roundabouts, and key points throughout the municipality, ensuring that no visitor or resident would miss the event.

The Oohadvisor Solution: A Tailored Circuit Without Surprises

To meet Dino Expo’s high demands, at oohadvisor we designed a comprehensive advertising strategy based on our high-quality media network:

Exclusive 100-Face Circuit: A massive deployment strategically distributed throughout the municipal district of Marbella, ensuring optimal impact frequency in areas of high pedestrian and vehicular traffic.

24/7 Visibility: Backlit media (Lightbox) that ensure perfect visibility and vibrant colors both in broad daylight and during the night hours of Marbella’s summer.

Zero Production and Printing Costs: Thanks to oohadvisor’s optimized model, the client was able to maximize their advertising budget without incurring surprises or added printing or assembly costs, focusing all their resources on brand impact.

“Doing things like the big players and taking a street-level message with maximum capillarity is possible when combining a great leisure proposal with an optimized and flexible advertising network.”

Results and Impact on the City

The summer campaign transformed Marbella’s urban landscape. The strategic locations of the Lightboxes captured the attention of thousands of families at key roundabouts, main avenues, and commercial areas. The high resolution and visual impact of the media generated a steady flow of visitors to the exhibition, consolidating a resounding success in attendance during the summer months. This case demonstrates how oohadvisor’s tailor-made solutions—allowing circuits to scale from 20 up to 100 faces—perfectly adapt to the needs of major brands and large-format events, offering maximum coverage and proven effectiveness at the outdoor point of sale.

Want your brand to have the same visibility?

At oohadvisor we design campaigns entirely tailored to your reach and budget needs.

Let’s talk and design your next circuit!