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How do you promote a day out in Marbella to people travelling across the Costa del Sol every day? Aventura Amazonia chose an outdoor advertising campaign on the bus route connecting Fuengirola and Marbella, bringing its brand beyond the park itself.
At oohadvisor.com, we managed the campaign on a bus wrapped with images of zip lines, nature and people enjoying the experience. The creative turns the vehicle into a moving showcase: it shows at a glance what Aventura Amazonia offers, with the park’s name and website clearly visible.
The Fuengirola–Marbella route was chosen for a specific reason. As the bus travels between the two towns, the campaign reaches people who see it on the road or at a stop. Instead of waiting for people to search for an activity, the brand becomes part of their everyday journey.
The format also fits what Aventura Amazonia wants to communicate. A bus provides plenty of space to show the excitement of its zip lines on a large scale, with eye-catching imagery that stands out from a distance and helps people remember the brand. For a park built around the experience itself, bringing that experience onto the streets is especially valuable.
This campaign shows how choosing the right route and advertising format can increase an attraction’s visibility in the area it wants to reach. Aventura Amazonia has brought its message to the Fuengirola–Marbella route with visual, recognisable advertising that reflects what visitors can expect.
Want to get your brand noticed on the move? At oohadvisor.com, we’ll help you find the right bus and route for your outdoor advertising campaign.
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