This digital advertising circuit located in La Cañada Shopping Centre, Marbella, offers visible and consistent brand presence within one of the busiest shopping centres on the Costa del Sol.

It is not a single digital screen, but a digital circuit made up of 29 vertical 65-inch screens, distributed across different strategic points within the shopping centre. This configuration allows the campaign to accompany visitors throughout their indoor journeys and reinforce message repetition in an active retail environment.

Type of environment: a busy shopping centre with a strong presence of retail, restaurants, leisure areas, car parks and indoor circulation routes.

Audience profile: shoppers, families, residents, visitors, tourists and people visiting the shopping centre at different times of the day, whether for shopping, leisure or dining.

Nearby businesses and points of interest: fashion stores, technology retailers, beauty brands, restaurants, leisure areas, supermarkets, car parks and the main indoor routes of the shopping centre.

Circuit specifications:
Digital circuit with 29 vertical screens.
Screen size: 65 inches.
Spot duration: 10 seconds.
Resolution: 1080 x 1920 px.
Approximate annual footfall: 27,270,000 people.
Approximate daily footfall: 74,918 people.

Advertising value: Its location within the shopping centre helps build brand presence in an active retail environment, reinforce proximity with the audience and increase message visibility throughout visitors’ journeys.

Recommended use: retail, restaurants, leisure, fashion, technology, beauty, automotive, promotional campaigns, product launches and brands targeting both local and visiting audiences.