Brand Consolidation and Strategic Coverage on the Costa del Sol

The Client

Dogman & Friends is a benchmark pet store and high-quality specialized canine grooming service located in the La Colonia Shopping Center (San Pedro Alcántara). Their value proposition focuses on offering the best care, top-tier products, and comprehensive care for pets in the area.

The Challenge

To stand out in a competitive market and consistently attract pet owners with medium-high purchasing power in the Marbella area and surroundings, Dogman & Friends needed to:

• Generate high local awareness and continuous brand recognition.

• Impact residents and visitors during their daily commutes within their direct area of influence.

• Drive physical customer traffic to their establishment at the La Colonia Shopping Center.

The OOH Advisor Solution   

Since 2022, Dogman & Friends has trusted oohadvisor for the development and maintenance of an ongoing Out-of-Home (OOH) advertising campaign.

• Format: Lightbox Circuit (24/7 high-visibility illuminated media).

• Volume: 40 advertising faces.

• Strategic Location: Distributed across the highest traffic density and pedestrian footfall points in San Pedro Alcántara, Puerto Banús, and Nueva Andalucía, guaranteeing a fixed presence where their target audience is concentrated.

• Creative Strategy: Seasonal and dynamic designs (such as their recent Summer 26 campaign), featuring a direct, approachable message with clear calls to action (services, location, and contact phone number).

Results and Impact

• Uninterrupted Presence (2022 – Present): Over 4 years of commercial continuity that have positioned the brand as the top-of-mind choice for canine services in the area.

• Maximum Coverage and Frequency: The 40-face circuit ensures thousands of daily impressions among drivers and pedestrians traveling between San Pedro, Banús, and Nueva Andalucía.

• Direct Drive-to-Store: The geolocated media acts as a continuous visual reminder that drives physical store visits and bookings at the dog grooming salon.

“Maintaining a constant presence with high visual quality in key locations like San Pedro, Banús, and Nueva Andalucía has been key for Dogman & Friends to be the benchmark pet store for our clients.”