“TU CASA POR 10 EUROS” brings its campaign to three Málaga city buses with Oohadvisor.com

The bus advertising brought the initiative into the everyday surroundings of residents and visitors, complementing coverage in the press, on radio and on television. These channels played complementary roles: the media explained the story, while outdoor advertising brought the campaign’s visual identity onto the streets.

A proposal that attracted media attention

Led by Arkipromo, with homes built by Grupo La Cueveña, the initiative offered the chance to win one of two newly built homes in Cuevas del Becerro, in the province of Málaga, through a raffle with tickets priced at €10. This amount was the cost of entering the draw: the opportunity to win a home was the idea behind the campaign’s name, which translates as “Your Home for 10 Euros”.

The proposal combined several newsworthy elements: an unusual concept, a memorable ticket price and a connection to a topical issue such as housing. Together, these created a message that could prompt questions and encourage people to find out more.

In outdoor advertising, that initial curiosity is particularly valuable. Reading time is often brief, so a campaign needs to communicate its central idea quickly and provide a clear way to access further information.

Three city buses in the standard advertising format

For its presence in Málaga, the campaign booked three city buses in the standard advertising format with oohadvisor.com. This option placed the creative artwork on the vehicles’ advertising panels, giving the message visibility as the buses travelled through the city.

The campaign photographs show advertising on the side and rear panels. Images of the property, the ticket price and the website address, tucasapordiezeuros.es, formed the core of the design, combining a tangible visual proposition with a direct route to further information.

Each panel offered a different opportunity to reach the public. The sides made the campaign visible to pedestrians and people near the bus routes, while the rear displayed the message to motorists travelling behind the bus or encountering it at a stop or traffic light.

The result was an advertising presence integrated into the urban landscape, with recognisable artwork and a message that could be understood at a glance.

The city as a communication space

Bus advertising adds movement to a campaign. The advertising travels along public transport routes, placing the message in front of people moving around the city for many different reasons: work, shopping, leisure or their daily commute.

For “TU CASA POR 10 EUROS”, this medium provided a way to give a physical presence to an initiative whose information and participation process were available online. The website address featured in the artwork connected the two environments: the advertisement introduced the proposal, and the website explained its details and conditions.

From a planning perspective, this connection between the street and the website helps explain the value of the medium. A message seen during a journey may lead to a later online search, while a news story read beforehand may make the campaign easier to recognise when the bus comes into view.

Coverage across the press, radio and television

The initiative received coverage from local, regional and national media. Cadena SER published a report on the raffle on 15 July 2026; the following day, El País and Antena 3 Noticias also covered the proposal. La Sexta published a piece on 16 July, and Canal Sur’s Andalucía Directo featured the initiative on 21 July.

The official website’s press section also includes references to Diario SUR, La Opinión de Málaga, El Mundo, Onda Cero and Expansión. This range of publications and formats shows that the story reached beyond Cuevas del Becerro itself, appearing in news outlets serving diverse audiences.

The coverage provided context and raised questions about how the raffle worked. For an initiative of this kind, media interest comes with a need to explain the process and participation conditions clearly.

Public response reflected in published figures

Media coverage continued after the launch. On 21 July, Canal Sur reported that more than 20,000 tickets had been sold across Spain. On 30 July 2026, Málaga Hoy reported that the initiative had reached 40,000 ticket sales, according to information provided to the newspaper by the organisers.

These figures offer specific reference points for the response recorded on those dates. They relate to the initiative and its overall promotion; they do not measure sales generated by the bus advertising or represent the final number of entries.

Outdoor advertising supporting a newsworthy story

What makes this case interesting is how a proposal attracting media attention also established a visible presence in the city. News coverage developed the story, while the three buses displayed its central message throughout Málaga’s urban environment.

The campaign illustrates the potential of the standard advertising format to communicate an idea clearly, showcase the product and provide a memorable website address. It is a practical example of public transport advertising within a promotional campaign that combined several points of contact.

At oohadvisor.com, we help brands find the right advertising spaces for their outdoor campaigns. To give your next project visibility in Málaga, explore our city bus advertising options and contact our team at oohadvisor.com.