Sector Alarm strengthens its presence

For this campaign, the brand opted for a multi-platform strategy comprised of the Lightbox digital network, a digital billboard in Nueva Andalucía, a digital monopole near Marbella Arena and Centro Plaza, and a bus traveling between Estepona and Marbella. This selection was designed to reinforce brand awareness, increase the frequency of exposure, and ensure a presence in some of the area’s highest-traffic locations.

The Lightbox digital network allowed Sector Alarm to gain visibility in strategic urban locations with a dynamic, visual format that blends seamlessly into the surroundings. This was complemented by the digital billboard in Nueva Andalucía, situated in a high-traffic, highly visible area, ideal for reinforcing the message to a broad and consistent audience.

Meanwhile, the digital billboard next to Marbella Arena and Centro Plaza provided a high-impact format in one of the busiest and most recognizable locations in the Nueva Andalucía and Puerto Banús area. This medium allowed the campaign to solidify its presence on a key thoroughfare for vehicle traffic and ensure continuous brand exposure.

The campaign was complemented by bus advertising on the Estepona–Marbella route, a solution that extended its reach along one of the Costa del Sol’s main transportation corridors, generating visibility on the move and reinforcing Sector Alarm’s presence in various urban centers.

The result is a solid, coherent, and high-reach campaign, designed to increase brand recall and strengthen Sector Alarm’s positioning through a combination of premium media and strategic locations.

At oohadvisor.com we help brands and advertisers plan outdoor advertising campaigns with real coverage, high-impact formats and presence in key locations on the Costa del Sol.