GREATEST in Marbella

The campaign brought the brand’s visual identity to large-format screens, using different creatives with a consistent graphic style: orange tones, prominent product imagery and concise messages suited to outdoor viewing.

Different creatives, one campaign

One of the advantages of digital out-of-home advertising is the ability to rotate several creatives within the same campaign. This allows brands to communicate different messages, introduce new developments or combine brand-led artwork with more specific announcements, while maintaining a consistent visual presence.

The campaign photographs show different layouts and messages adapted to the screens, illustrating how a network can accommodate more than a single creative execution.

The flexibility to update your message

Digital formats also allow creative changes to be implemented almost immediately, once the files have been received, checked and scheduled.

With no printing or physical replacement required, it is easier to update a message, introduce new artwork or adjust communications while a campaign is running. This flexibility is particularly useful when brands need to respond to developments or deliver different phases of a campaign.

A presence across Marbella

Combining screens in La Alzambra, Nueva Andalucía and Puerto Banús placed the campaign along different routes and in different settings across the town. The large format and brightness of the screens provided a setting for the artwork within the urban landscape, as documented in the campaign photography.

Location, format and flexibility for your next campaign

At OOHadvisor, we help you select screens and coordinate the display of your creatives around your brand’s needs. You can combine locations, alternate messages and refresh your artwork to support each stage of your communications.

Have a campaign in mind? Let’s talk about bringing it to Marbella’s digital screens.

🌐 oohadvisor.com