The Point Marbella — Dominating Summer 2026 with OOH

The Solution

At Oohadvisor, we designed a 360º out-of-home (OOH) advertising strategy, combining static and dynamic visibility in the most strategic locations in Marbella.

Key Activation:

Circuit of 30 premium lightboxes in high-traffic areas

Presence on city buses, amplifying reach while in motion

Full Coverage: from Easter to the end of the summer season

The Execution

The campaign was deployed in iconic Marbella locations, such as seafront promenades and main avenues, where pedestrian and tourist traffic is constant.

The creative concept—as seen in the installed pieces—connects directly with the aspirational lifestyle of the target audience:

Water sports experiences (jet ski, flyboard)

Premium leisure and gastronomy

Fresh, summery, and exclusive visual aesthetic

Each display becomes a direct invitation to experience The Point, seamlessly integrating into the Mediterranean environment.

Why does it work?

1. Strategic Location
   Advertising placed where the audience with the highest purchasing power is concentrated.
2. High Frequency
   Repetition in key urban areas maximizes brand recall.
3. 360º Coverage
   The combination of fixed (lightboxes) and mobile (buses) advertising multiplies touchpoints.
4. Perfect Context
   Continuous presence throughout the high season, aligned with peak tourist demand.

Results

Significant increase in brand visibility in Marbella

Reinforced positioning as a premium destination

Greater connection with the international audience

Conclusion

The Point campaign demonstrates how a well-executed OOH strategy not only generates impact but also builds memorable brand experiences at the right time and place.

Want to replicate this success?

At Oohadvisor, we design campaigns that turn visibility into real results.

Let’s talk and take your brand to the next level. 🚀